Marketing Director, EMEA
November 21
Description
• Develop and execute a comprehensive EMEA focused demand generation strategy aligned with overall business goals • Collaborate with the global digital marketing team to ensure that EMEA is hitting its inbound lead generation goals • Collaborate with the Customer Lifecycle and Agency teams to ensure that our Brand and Agency focused campaigns are localized and perform well in the local EMEA market • Own the execution of local events in the EMEA marketing, whilst collaborating with the global Events team on the overall events strategy • Ensure local roll out and use of agency & brand specific marketing technology platforms and tools • Where required, create localized campaigns, collaborate with sales on execution, follow up and reporting • Report on any local marketing spend and measure/report on the effectiveness/ROI
Requirements
• Minimum 10+ years of experience in Demand Generation, Growth Marketing, Content Marketing, Digital Marketing, Tradeshows and Events for a SaaS company • Proven track record in creating engaging lead generation campaigns across various digital touchpoints • Experience in Wordpress or other Open Source technologies preferred • Demonstrated expertise in demand generation strategies for SaaS-oriented audiences • Strong data skills and a deep curiosity to utilize analytics to uncover opportunities for growth • Exceptional marketing strategy skills, capable of crafting clear proposals, executive readouts, and campaign reports • Proficiency in prioritization, utilizing expected value estimates and cross-functional collaboration to determine high-impact ideas • Experienced in collaborating with US led global marketing teams • Familiarity with demand generation tools, including CMS, analytics, and email marketing • Effective project management skills, with the ability to coordinate and communicate clearly • Experience running trade shows, webinars, round tables and other localized marketing events • Experience marketing to digital marketing agencies is a plus, but a strong desire to understand this audience is essential. • Agency experience is a plus.
Benefits
• Enjoy a generous benefits package that really takes care of your needs • Unexpected perks that make working here fun
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