Marketing Director

September 17

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Description

• Define and deliver a unique customer experience strategy which aligns with the brand's business objectives. • Safeguard and build the brand identity, and design a strategic plan that enhances brand development and positioning. • Continually improve user acquisition through all marketing channels: Affiliate Marketing, UA/PPC, Media, SEO, Streamers, influencers, Forums, etc. • Oversee digital marketing strategy to evolve commercial objectives and maintain competitiveness. • Source volume media opportunities through direct publisher deals, networks, media exchanges, email, and lead generation providers, etc. • Oversee the development and implementation of brand promotions, campaigns, CRM, and customer retention. • Analyse and improve conversion rates per channel, creative and campaign. • Evaluate past performance of bonuses and campaigns to manage profitable future campaigns. • Prepare budgets for campaigns, schemes, initiatives, incentives, and other marketing activities. • Ensure marketing and commercial practices deliver excellent customer experience.

Requirements

• 5 or more years’ experience in a senior marketing role. • Passion for poker and prior knowledge of the online gaming business. • Excellent standard of written and spoken English. • Experience leading diverse marketing teams. • Proactive and willing to take on responsibilities in a start-up environment. • An excellent team player who can collaborate across departments and time zones. • A high standard of education, such as a degree or similar. • A mindset oriented towards consistent growth and development.

Benefits

• Competitive Salary. • Performance-based rewards: Our top-performing champs are recognised with generous bonuses. • Fully Remote Role: Work from where you thrive, with no fixed hours tying you down. • Conference & Event Attendance: Get front-row seats to industry-leading events. • Company Meet-ups: Sometimes digital handshakes turn into real ones. • Tech Setup Budget: Kickstart your home office with the right gear on us. • Monthly L&D Hours: We invest in your growth and skills upgrade. • Empathetic Culture: We believe in doing the best work with care and understanding. • Full-Time Employment Everywhere: No matter where your home is on the map. But on preference, we are looking for candidates in the Asia Timezone.