Marketing Strategist

December 28, 2024

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WRS Health

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Practice Management solutions • Web based ambulatory EHR solutions • ONC-ATCB certified • Specialty based EHR • CCHIT certified

201 - 500 employees

Description

• The Marketing Operations Strategist will be responsible for developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth. • You will also play a key role in structuring repeatable and measurable marketing efforts that align with our company goals. • This role requires a results-driven, creative, and collaborative leader with a strong background in B2B SaaS marketing, focusing on managing projects, documenting processes, analyzing campaign performance, and optimizing our website to enhance user experience, conversion rates and lead generation. • Design and execute a comprehensive marketing strategy aligned with company objectives, target market, and industry trends. • Collaborate with executive leadership to define marketing goals, KPIs, and budgets. • Develop and configure advanced automation workflows to aid in marketing strategies. • Manage and oversee marketing operations projects from initiation to completion, ensuring alignment with strategic objectives, timelines, and budgets. • Track project progress, identify potential risks or bottlenecks, and implement solutions to keep projects on schedule and within scope. • Collaborate with Marketing, Sales, and Customer Service teams to integrate processes. • Collaborate with cross-functional teams to ensure marketing strategies are aligned with company objectives and customer needs. • Manage marketing automation platforms such as Hubspot and other marketing tools. • Optimize HubSpot account to improve processes, automations, and data hygiene. • Evaluate HubSpot accounts for optimization opportunities. • Create reports and dashboards in HubSpot to track client KPIs and HubSpot performance. • Build and manage email marketing approach from segmentation to execution. • Monitor and analyze campaign performance, providing insights and recommendations for optimization. • Generate and present regular reports on key metrics, campaign performance, and ROI to stakeholders. • Evaluate and implement improvements to forms, email templates, landing pages and marketing automation program. • Handle end-to-end testing, troubleshooting and database management. • Stay up-to-date with industry trends, emerging technologies, and best practices in marketing automation.

Requirements

• Bachelor’s degree in Marketing, Business Management, or a related field. • Technical experience with marketing automation platforms, specifically Hubspot. • At least 5 years of experience in marketing roles, marketing operations and project management. • Has strong foundation and proficient in marketing automation technologies. • High level of expertise on the HubSpot platform (sales, service, marketing, CMS). • Experience working with Marketing, Sales, and Customer Service teams. • Experience as Hubspot Trainer or Customer Support is highly preferred. • Preferably Hubspot Certified in Marketing, Sales, and others. • Advanced database management and data visualization skills. • Strong analytical skills and able to understand data on a statistical perspective translating it into actionable insights. • Solid understanding of customer journey mapping and business processes. • Goal-oriented with exceptional problem-solving and reasoning skills. • Excellent project management skills with the ability to lead multiple projects simultaneously. • Strong communication skills and knows how to ask the right question and put that into system.