Marketing Analyst

October 8

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Description

•Conduct comprehensive market research and analyze competitors to identify trends, opportunities, and customer insights specific to the payment industry. •Stay abreast of market changes and advancements in payment technologies to anticipate shifts in consumer behavior and preferences. •Cultivate relationships with key media outlets, journalists, industry analysts, and thought leaders to promote brand visibility. •Develop strategies to leverage these relationships for amplifying our brand presence through various media channels. •Execute integrated marketing plans that encompass content creation, email marketing campaigns, social media strategies, PR initiatives, and events. •Coordinate with the marketing team to ensure alignment and integration of messages across all channels and initiatives. •Craft compelling content for the company's website, blog, whitepapers, case studies, and press releases. •Ensure all content is on-brand, consistent in terms of style, quality, and tone, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print, and in-person. •Work closely with the sales, product, and tech teams to create a cohesive message across all go-to-market initiatives. •Support product launches by preparing and disseminating information that highlights the features and benefits of our products. •Assist in the planning, organization, and execution of events, webinars, and industry conferences. •Aim to enhance brand visibility, establish thought leadership, and generate opportunities for direct engagement with potential clients.

Requirements

•Bachelor’s degree in Marketing, Business Administration, or related field. •Proven experience in marketing analysis, preferably within the payment or financial services industry. •Strong understanding of the Brazilian market and the ability to connect with a Brazilian audience. •Excellent verbal and written communication skills in Portuguese and proficiency in English. •Proficient with marketing analytics tools and well-versed in digital marketing strategies. •Ability to work cross-functionally and collaboratively with various teams. •Creative thinker with strong problem-solving skills and attention to detail. •Self-motivated with the ability to manage multiple projects simultaneously.