Brand Content Creator

June 3

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Yellow Leaf Hammocks

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Do Good. Relax. | Ridiculously Comfy, Shockingly Soft, 100% Handwoven Hammocks

Hammocks • outdoor furniture • LOHAS • sustainability • international development

2 - 10

Description

• Take full ownership of our social media channels and blog to become the megaphone for our brand stories, customer connections, and social impact. Implement tactical and measurable cross-platform strategies to build our brand presence and contribute to our revenue goals. Shape our online presence and engage with our audience to build awareness, brand affiliation, and loyalty. • Translate organizational goals into comprehensive content/social media strategies. • Plan and execute content calendars for all marketing channels with consideration of seasonality, company happenings, and real-time trends. • Craft captivating, visually immersive branded content tailored for different social media platforms including Instagram, Tik Tok, and Facebook (with relevant expertise in video editing, graphic design, content stitching, storytelling, etc). • Develop and nurture relationships with external influencers and content creators to build asset libraries and amplify social presence. • Research and write compelling blog posts that resonate with our target audiences (including basic SEO optimization) including lifestyle tips, company updates, impact stories, customer spotlights, etc. • Curate, organize, and manage a library of media assets, including product shots, lifestyle imagery, key copy, graphics/illustrations, brand guidelines, and relevant videos.

Requirements

• 8+ years proven experience in social media management and content creation within a DTC/consumer brand. • Experience working in an ecommerce startup environment and excitement about the opportunity to wear multiple hats within your role. • Creative thinking and ideation skills to generate fresh, engaging and relevant content topics and themes. • Solid graphic design skills with proficiency in tools like Figma, Photoshop, etc. • Video editing capability using Adobe, Final Cut, etc. • Excellent writing and editing skills, with the ability to adapt tone and style to different audiences and platforms. • Familiarity with influencer campaign management, including negotiation and contracts. • Positive communication and interpersonal skills for building relationships with influencers, customers, team members and other key stakeholders. • The ability to develop and interpret KPIs and analytics (including A/B experiments) to inform strategy and optimize content performance. • Understanding of copyright and intellectual property laws related to content creation and sharing. • Strong project management skills to effectively manage multiple projects and deadlines. • Flexibility and adaptability to evolving priorities and challenges. • A passion for the brand's values, particularly in the realm of relaxation, outdoor lifestyle, and social impact.

Benefits

• Competitive salary • Health insurance (including vision, dental, chiropractic and acupuncture) • Flexible paid time off (we believe work is just one part of living fulfilling lives) • Hammocks and other product perks! • Company retreats with a genuinely awesome team