Customer Lifecycle Marketer

September 6

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ZayZoon

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Payroll • Employee Wellness • Financial Wellness • Financial Planning • Financial Literacy

51 - 200

💰 $13M Debt Financing on 2022-08

Description

• Define and implement lifecycle marketing strategies aimed at increasing customer lifetime value by improving activation rates, boosting engagement, and reducing churn. • Develop, execute, and maintain marketing campaigns across owned channels (email, SMS, push notifications, in-app messaging), ensuring they are measured against performance-driven metrics. • Identify and segment customer groups to deliver targeted, personalized marketing initiatives. • Work with cross-functional teams, including Product Marketing, Analytics, Creative, and Technical teams, to create and execute integrated marketing campaigns. • Analyze customer data to inform campaign strategies, optimize performance through A/B testing, and continuously improve campaign effectiveness. • Assist with content calendar planning and contribute innovative ideas to drive engagement. • Monitor and report on the effectiveness of lifecycle marketing campaigns, providing insights and recommendations for continuous optimization.

Requirements

• 3+ years of experience leading the development and execution of multi-channel lifecycle marketing initiatives, with a focus on customer engagement in a B2C SaaS environment. • Experience with marketing automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, etc. • Strong ability to use data to drive decisions, with experience in tools like Tableau, Google Analytics, Looker, or similar. • Skilled in translating technical details into compelling narratives and simplifying complex messages.