Associate Product Manager

September 17

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ZEISS Group

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Optics • Optoelectronics and Precision Mechanics • Binoculars • Microscopy • Eyeglass Lenses

10,000+

Description

• The Associate Product Manager has oversight and responsibility to implement the strategic plan and guide the product direction for their assigned product portfolio with the U.S. • Defines and implements a 12–18 month product strategy that provides long-term profitable revenue growth • Successful definition and set up of new products that meet the needs of the target customer, labs, and channel partners in a timely/profitable manner • Manage the current year operational plans • Partner with other functions to achieve desired results • In addition, the Associate, Product Manager holds overall responsibility for the Go-to-Market strategy and implementation of designated products. • Gather and analyze market information and identify market opportunities • Introduce new products and forecast associated revenue. • Oversee day-to-day product management activities. • Define necessary associated measures (initiation of product developments, planning the support of product launches, go-to-market measures) • Monitor the sales and turnover development of the assigned product segments • Manage product discontinuation roadmap • Develop positioning messaging • Business/category needs assessment and recommended solutions • Oversee pricing strategy based on market demand and competitive environment • Interface with the Global product team • Oversee and contribute to the production of technical B2B and B2C collateral and materials • Develop financial business cases for all new products including corporate approvals • Provide project Leadership for cross-functional initiatives • Develop and execute annual product promotional calendar, working closely with Marketing, Sales, and IT teams. • Complete all relevant documentation and get approvals from direct manager and any required leadership team members. • Documentation includes but is not limited to: the Program Data Sheet, Creative Briefs, messaging documents, sell-in/training presentations, and customer-facing materials. • Collaborate with marketing and sales to generate ideas for campaigns. • Experience working with Microsoft suite of products and other mainstream productivity apps (TEAMS, MIRO, ZOOM, SalesForce,…) • Create compelling and clear PowerPoint presentations and business cases. • Generate copy and content for collateral and campaigns. • Support the Sales Organization in the preparation of Program and Promotional training materials, including format, content, and delivery. • Develop promotional collateral to market promotions to targeted prospects, utilizing appropriate online and offline vehicles. • Effectively maintains good working relationships with a network field Sales Representatives and key stakeholders • Some “interest in science/technology” in order to demonstrate a deep understanding of how products are made and what features distinguish them • Conduct and report post-promotion analysis including ROI metrics. • Effective at delivering presentations to mid-large audiences • Follows safety standards and reports any safety concerns to leadership

Requirements

• Bachelors degree • ABO certified preferred • In lieu of a degree, 5+ years of relevant product management experience in Consumer or Healthcare-related industries required • 1+ years of product management and category-building experience in Consumer or Healthcare-related industries required • 1+ years of experience as Product Manager in Consumer or Healthcare-related industries preferred • 1+ years of go-to-market marketing experience in Consumer or Healthcare-related industries preferred • 1+ years of optical industry experience preferred • 1+ years of experience working in regulated environments • 1+ years of experience conducting periodic product training sessions • Excellent communication (verbal and written) and presentation skills • Proven ability to build and maintain relationships • Ability to travel within the United States and Internationally