Content and SEO Marketing Manager

January 24

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Logo of Zero Networks

Zero Networks

Zero Networks is a company specializing in automated network security solutions, aiming to simplify and enhance the security posture of organizations through its Zero Trust architecture. Their platform provides innovative features like network segmentation, identity segmentation, and secure remote access, which are all automated, agentless, and powered with multi-factor authentication (MFA). Zero Networks promises rapid deployment and significant cost reduction for companies, offering a seamless integration of VPN speed with the security of Zero Trust Network Access (ZTNA). The company's mission is to allow organizations to focus on their core operations by reducing the complexities associated with securing their IT environments.

📋 Description

• We’re Zero, a cybersecurity vendor pioneering automated network security. • Our platform was purpose-built to fix the way legacy microsegmentation is done (clunky, costly, slow) to provide microsegmentation for all. • Our tight-knit marketing team is opening their doors and looking for a Content Marketing Manager to join their ranks. • We are seeking a dynamic, passionate Content Marketing Manager to execute content strategies that drive awareness, SEO, engagement, and lead generation for Zero Networks. • You will report to and work closely with our Director of Product and Content Marketing to produce the usual and the unusual. • We have a lot of fun marketing activities going on and a ton of opportunities to get creative. • Collaborate closely with the sales and channel teams to create enablement assets, including pitch decks, product one-pagers, case studies, and customer success stories that help communicate the value of Zero Networks to prospects and customers. • Create and manage a content calendar to ensure a consistent flow of content that aligns with demand needs, product launches, and industry trends. • Use analytics tools to measure the effectiveness of content, track KPIs, and continuously optimize based on performance. • Maintain and enhance the company’s brand voice across all content, ensuring a consistent and engaging tone.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred. • 3-5 years of experience in content marketing, preferably within the cybersecurity or technology sector. • Exceptional writing and editing skills, with the ability to convey complex, technical information in a clear way to diverse and specific audiences. • A highly analytical thinker adept at interpreting complex data and providing strategic recommendations to enhance our content and messaging, repurpose evergreen concepts, and ensure that our audience receives the most accurate and engaging information possible. • Strong understanding of the buyer’s journey and how to create content for TOFU, MOFU, and BOFU stages. • Strong understanding of SEO, SEM, and content marketing best practices. • Enthusiasm for data-driven marketing; familiarity with tools like Semrush, Google Analytics, HubSpot, 6sense, and SalesLoft is a plus. • Ability to manage multiple projects simultaneously and meet deadlines. • Analytical mindset with the ability to measure and report on content performance. • Knowledge of cybersecurity trends, challenges, and zero trust frameworks is a plus.

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