SEO Manager

July 12

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Zicasso

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Luxury Travel • Customized Tours • Top Travel Specialists

51 - 200

Description

• Develop and implement Zicasso’s SEO strategy, and own/execute on all initiatives, such as website content optimization, deep keyword research so as to inform content across channels, and more. • Monitor website performance and user behavior, and identify and implement opportunities to continuously improve organic search results and ROI based on consumer knowledge and insights. • Perform competitor analysis on a regular basis to identify communication best strategies and SEO opportunities. • Prepare and present regular reports on SEO performance, and identify and implement solutions to SEO challenges and issues. • Collaborate with marketing, content, development, partnerships, and traveler care teams to improve SEO processes and productivity. Stay up-to-date on the latest SEO and digital marketing changes and best practices.

Requirements

• 4-8 years of experience as SEO Manager, SEO Specialist, or similar role • 4-8 years of experience in planning and implementing a successful SEO strategy • Proven success in SEO • 4-8 years of experience web analytics, marketing, and business development • Expertise in A/B and other testing methods • Familiarity with HTML, CSS, JavaScript • Strong working knowledge of Google Analytics, GSC; experience with SEMRush/Ahrefs, 3rd party crawlers and similar tools, plus SEO AI tools such as Surfer SEO. • In-depth knowledge of research principles and methods, and significant experience in analyzing data • Sense of ownership and pride in your performance and its impact on company’s success • Proven project management skills for multiple ongoing projects and tasks • Critical thinker and problem-solving skills • Strong Team player • Good time-management skills • Great interpersonal and communication skills • Bachelor’s in Marketing or similar field required. Alternatively, relevant coursework or certifications in SEO, digital marketing, or web technologies will be considered • Master’s in Marketing, MBA or similar relevant field is considered a plus

Benefits

• Remote work and flexible hours that allow you to enjoy a great work-life balance. • Innovative, fast-paced and collaborative culture that values diverse voices and opinions. • Learning and development annual stipend. • An unforgettable annual company retreat at one of the many international destinations we serve.