Retention Marketing Manager

June 1

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ZOE

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We’re on a mission to improve the lives of millions.

health • technology • biology • Mobile App Development • Software Engineering

51 - 200

Description

• Create welcome, nurture, retention and winback programs for ZOE members. • Deeply understand our existing member audience segments, define new users and help shape their journey with ZOE. • Identify and prioritise engagement opportunities based on sizing impact, confidence and effort. • Own the strategy and execution of the onboarding nurture path (primarily email at the moment), from setting goals to developing the contact strategy and creative to measurement and optimisation. • Create the newsletter strategy, partnering with the Product, Brand Marketing and Coaching teams. • Find opportunities to feature all ZOE products (including new food products) in ZOE emails, newsletters and within the app experience. • Deploy NPS and Trustpilot campaigns to develop the social proof we need to further market the product beyond members and reach new audiences. • Run A/B tests and experiments to increase campaign performance. • Partner with the Product team to develop tests and experiments to improve the website experience and increase conversion rates for membership sign ups from visitors

Requirements

• Love thinking about onboarding customers, drivers of engagement, and ways to convert interested prospects into paying members. Hands on experience in email marketing, community or referral programs a strong plus. • You can zero in on high impact opportunities and make progress fast. Confidence in prioritisation and ability to quickly launch and iterate are key. • You are passionate about understanding what drives user behaviour and how to influence it with marketing nudges. • You’re a confident and creative writer, you enjoy figuring out new ways of communicating to existing and prospective users. • You’re comfortable with numbers and making data-driven decisions. • You run a tight ship and have a sharp eye for detail - user journeys across segments get complicated fast, and emails can’t be unsent, so you have it all organised and ensure to get every important element right. • Team player - people love collaborating with you. • Keen interest in nutrition and health, passionate about helping people transform their relationship with food

Benefits

• Braze experience • Experience working with US based consumers and companies would be considered a bonus • Experience working with Email, Chat, App and SMS campaigns at scale • Experience working niche customer segments in a health or science capacity • DTC Subscription experience is ideal; some form of digital marketing a must • 1-3 years of experience with lifecycle/CRM programs, ideally with high-growth DTC startups • Strong understanding of email marketing best practices with email CRM experience • Strong copywriting skills and you’ll receive some training on this ongoing too! • Analytical with strong understanding of A/B testing • Understanding of customer communication best practices and compliance • Highly organized with excellent project management skills • Excellent written and verbal communication skills • You’re a great collaborator: People love working with you