Regional Marketing Program Manager, EMEA – Western Europe

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🕒 May 20

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Marrina Decisions

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Plan, coordinate, and execute a robust calendar of regional marketing events across Western Europe, including in-person customer events, partner roadshows, and virtual webinars. • Manage end-to-end event logistics, including platform setup for webinars, venue coordination, vendor management, and budget tracking. • Develop and manage comprehensive task lists and timelines to ensure flawless execution of all event components. • Act as the primary marketing liaison for regional partners, collaborating on co-marketing initiatives, joint events, and shared webinars. • Run point on communications with prospective customers and VIPs prior to, during, and after events to ensure a premium brand experience. • Align with the regional sales team to ensure event attendees are effectively tracked, scored, and handed off for follow-up. • Draft sharp, engaging copy for event registration landing pages, promotional social media posts, and webinar abstracts. • Adapt global marketing messaging to resonate with a B2B Western European audience within the mapping/geospatial tech ecosystem. • Lead regional email marketing campaigns to drive event registrations, coordinate pre-event reminders, and manage post-event nurture sequences. • Build, test, and deploy emails using our team which supports our marketing automation platform, continuously optimizing for open rates and conversions.

🎯 Requirements

• 3–5 years of experience in B2B marketing, specifically focusing on event marketing, field marketing, or program management. • Previous experience or a strong understanding of the B2B SaaS, mapping technology, GIS, or location intelligence space is highly preferred. • Proven track record of managing both virtual webinars (e.g., Zoom, ON24) and in-person events or trade shows. • Excellent copywriting skills with the ability to distill technical B2B concepts into clear, action-oriented event promotions and emails. • Hands-on experience with marketing metrics and pulling and analyzing reports. • Exceptional organizational and task-management skills. • Comfortable leading calls with external partners and presenting plans to internal stakeholders. • Ability to work autonomously in a remote or hybrid environment across Western European time zones. • Fluent in English (written and spoken). • Fluency in an additional Western European language (e.g., German, French) is a strong plus.