Content Marketing Manager

August 23

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15Five

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The holistic performance management company that helps HR leaders create better managers and successful employees.

Employee Feedback Reporting • Culture Tools • Employee Engagement • Performance Reviews • People Management

201 - 500

💰 $52M Series C on 2022-07

Description

• Act as editor-in-chief of 15Five’s content marketing program creating resonant content and experiences • Oversee an editorial calendar and philosophy that delivers on the editorial mission of 15Five’s content marketing program: to elevate HR leaders to become more strategic • Use qualitative and quantitative data to inform our investment in content creation spanning the HR Superstars blog, podcast, branded, social media channels as well as long-form resources • Oversee external agencies and freelancers • Develop and nurture audiences into revenue • Oversee content distribution across all owned channels, including email newsletters, social media and community, and employee advocacy • Collaborate with cross-functional teams at 15Five to make content available to prospects and customers • Oversee our SEO program to boost organic traffic, develop audiences we can nurture into revenue, and manage our agency relationship • Measure and optimize content marketing’s impact on key marketing and business goals, maintaining a dashboard of key KPIs and demonstrating positive growth • Shape events and brand experiences • Lead content development and brand experiences for key events such as HR Superstars LIVE, Thrive, and other experiential marketing programs • Collaborate with the Corporate Marketing team to conceive and execute brand marketing campaigns and inform brand strategy

Requirements

• 5+ years in a content marketing leadership role, with experience collaborating across creative, events, social media, brand and demand roles • A vast body of work and compelling portfolio spanning long-form written content, short form content, physical and virtual event concepts and social media • Familiarity with overseeing creative talent including freelance writers, photographers, event planners, creative agencies, etc. • Deep experience with SEO best practices, website analytics, and social media platforms