Senior Segment Marketing Lead - Enterprise
December 5
Description
• We are seeking a growth-oriented revenue marketing leader to develop and drive our enterprise segment marketing strategy and programs. • You will work closely with sales, product, and marketing teams to develop and execute marketing programs to achieve growth objectives and engage target enterprise accounts throughout their buyer journey. • You are a seasoned marketing leader with a strong understanding of levers to raise awareness, engage and educate high value target persona in senior security and IT decision-maker roles. • You will apply your campaign design experience to commission the content your team needs and develop the optimal mix of digital, ABM, email, event programs to get your job done. • Your ultimate measure of success will be lead and pipeline generation in ICP enterprise accounts. • This is a remote opportunity within Canada and the US.
Requirements
• 10+ years of B2B marketing experience, with a strong emphasis on Enterprise-specific marketing in the technology, cybersecurity or SaaS industry. • Deep understanding of enterprise buyer personas, particularly within IT, Security, or similar domains. Experience with ABM and a deep understanding of the enterprise sales cycle and nuances. • Proven track record of owning, designing and executing integrated marketing campaigns that drive pipeline and revenue growth within enterprise markets. • Experience working closely with sales, product, and marketing teams, with a demonstrated ability to communicate and influence across departments. • Advanced ability to analyze data to measure success and refine strategies for improved results. • Strong writing, presentation, and interpersonal skills, with the ability to convey complex ideas to a range of audiences. • A proactive, innovative approach to marketing, with a desire to continuously learn and adapt to evolving market trends.
Benefits
• Maternity and parental leave top-up programs • Wellness spending account • Generous PTO policy • Company-wide wellness days off scheduled throughout the year • Wellness Coach membership • Comprehensive health coverage • Employee stock option program for all full-time employees • Retirement matching program • Training budget, 1Password University access, and learning sessions • Free 1Password account (and friends and family discount!) • Paid volunteer days • Employee-led DEIB programs and ERGs and ECGs • Fully remote environment • Peer-to-peer recognition through Bonusly
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