Field Marketing Manager - UKI & EE/Benelux/Nordics

6 days ago

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ABBYY

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Artificial intelligence software • Document AI • Process Mining • Task Mining • digital transformation

501 - 1000

💰 Venture Round on 2021-05

Description

•Join ABBYY and be part of a team that celebrates your unique work style. With flexible work options, a supportive team, and rewards that reflect your value, you can focus on what matters most – driving your growth, while fuelling ours. •Our commitment to respect, transparency, and simplicity means you can trust us to always choose to do the right thing. •As a trusted partner for intelligent automation, we solve highly complex problems for our enterprise customers and put their information to work to transform the way they do business. Innovation and excellence run through our veins, and you will work with experts who are creating market-leading technologies, using Machine Learning and Artificial Intelligence, and an advanced and sophisticated tech stack. •The Field Marketing Manager will be responsible for developing and executing mid-to-bottom-of-funnel strategies and campaigns to drive pipeline growth and marketing-sourced revenue. Primary focus on the UK & Ireland (80%) and Eastern Europe, Benelux, and Nordics (20%), leveraging partner marketing to engage enterprise and mid-market prospects. Key priorities include acquiring new customers, expanding relationships with existing clients, and supporting retention efforts. This is an individual contributor role without team leadership responsibilities.

Requirements

•Able to build and maintain strong relationships. Representatives must cultivate connections with clients, stakeholders, and the community. Networking skills are instrumental in expanding the reach of marketing campaigns and fostering long-term partnerships with customer, partner and stakeholders. •Clear, concise, friendly, diplomatic and persuasive communication skills. Experience in dealing with different types of critical conversations •5+ years’ experience in B2B Enterprise Field Marketing in IT / SaaS in UKI market. •ARR experience & Nordics and Benelux Market experience is a plus •Strong in campaign orchestration, message optimization, buying persona, ICP •Experiences in Process Mining and or Intelligent Document Processing is a plus •Experience in evolving multi-channel marketing programs and campaigns based on performance data, feedback from product marketing, sales, and understanding of the customer and prospects pains •Proficient in marketing automation (HubSpot or Eloqua) and sales automation/CRM (Microsoft Dynamics or SalesForce) reporting and campaign features. •Experience in MEDDIC and Demand Waterfall. Very experienced in optimization of conversion rates (IQL, MQL, SAO, SQO to Win Rates) •Experienced in tactical marketing planning and execution with and without partners involved •Hands On Person. Experienced team worker & experienced working in an international team. Able to work within US-time zone is a plus •In EMEA, the Field Marketing will closely work with EMEA Event Management & EMEA Lead Management (Top-& Mid of Funnel & Cross-EMEA Campaign Management) •(British) English Native speaker is a must. German or French is a plus •Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision. •Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously. •Ability to visit the office of ABBYY min. 1x / week. Ability to travel if needed •Diploma or degree from a university or technical college in marketing or equivalent experience

Benefits

•Work from home, remotely, or hybrid •Private health insurance •Private pension ( up to 5% EE and 4% ER ) •Volunteering Time Off (2 days/ year) •Flexible working hours