Marketing Automation Specialist

Yesterday

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insightsoftware

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Financial Reporting • Budgeting • Planning • Business Analytics • Real-Time Reporting

1001 - 5000

💰 Private Equity Round on 2021-07

Description

• Own lead routing rules and maintain automation that supports the lead lifecycle (capture, qualification, handoff) • Build and manage dynamic audience & suppression lists for marketing campaigns • Build emails using standardized templates in Pardot • Devise and execute A/B and multivariate testing across subject lines, layout, time + frequency, audience segmentation, etc. • List imports & tool management • Assist the Marketing Operations team with administration and technical support for Pardot/Salesforce and associated integrations • Proactively identify & recommend process improvements in the lead lifecycle • Document marketing operations processes for internal/external audiences • Manage marketable database health: hygiene, normalization, subscription management • Actively participate in cross-functional sessions that require Marketing Operations expertise

Requirements

• Bachelor's degree in Marketing, Business, Data Science, or related field. • Experience with hands-on use of marketing automation tools and CRM systems. • Strong analytical and problem-solving skills. • Excellent communication and collaboration abilities. • Detail-oriented with a focus on data accuracy and cleanliness. • Ability to work in a fast-paced, dynamic environment and adapt to changing requirements. • Prior experience in a B2B software company is a plus.