Marketing Automation Specialist

November 10

Apply Now

Receive Emails with Similar Jobs

Vantiva

WebsiteLinkedInAll Job Openings

1001 - 5000

Description

• Responsible for the development and execution of all email marketing campaigns (global, ABM, newsletters…) using Hubspot including segmenting, testing, and automating whenever possible. • Continuous assessment and development of these strategies. • Craft compelling email subject, copies and visuals that grab the attention of our audience and drive engagement. • A/B Testing and Optimization: Implement A/B testing strategies to test different email elements (subject lines, content, CTAs, etc.). Analyze results and apply learnings to refine and improve campaign performance. • Create & Maintain all Hubspot landing pages & forms • Responsible for maintaining a high-quality standard for the Hubspot database with regular cleaning (hard bounces, etc…) using workflows and best practices. • Maintain & enhance the data integration between Hubspot Marketing Hub and Salesforce CRM, monitor the synchronization and work with CRM Manager to resolve issues. • Document all Hubspot processes and produce quarterly audits. • Compliance and Deliverability Management: Ensure all email campaigns comply with relevant regulations (CAN-SPAM, GDPR, etc.) and best practices. Monitor deliverability rates and take action to maintain high inbox placement rates. • Produce regular high-quality campaign analysis using in house customized marketing powerBI dashboards, focusing on insights and lessons learnt, and provide recommendations for maximizing target audience engagement.

Requirements

• Proven experience in a B2B tech enterprise deploying and optimizing email campaigns with a strong understanding of key marketing concepts including campaign planning, execution, testing, metrics and automation. • Hubspot Marketing Hub or equivalent proven working knowledge/certification required. • Expert knowledge of database management concepts and best practices. • Knowledge of personas, scoring, engagement tactics, etc.. • Strong excel expertise • Visual design skills, working with tools such as Canva, Email copywriting skills, experience and/or interest in using gen-AI marketing assistant tools. • Analytical Skills: An eagerness to understand and apply data analytics in guiding email marketing strategies and improving campaign performance. • Excellent project and time management skills: ability to plan, organize, monitor and execute multiple projects on time and within budget, in a complex organization. • Ability to build relationships working in a cross-functional global environment • Critical thinking, attention to detail, and problem-solving skills required • Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills • Bachelor’s degree in Business, Marketing, Communications or equivalent related education preferred.