Franchise Marketing Manager, ACHQ

May 10

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Helping over 180,000+ businesses meaningfully engage with their customers with Customer Experience Automation (CXA).

email marketing • marketing automation • sales automation

1001 - 5000

Description

• Develop ideal customer profiles and key target segments within the franchise and multi-location business space • Develop and execute a comprehensive go-to-market strategy for the franchise and multi-location business segment, including lead generation, content marketing, and partnership development • Create targeted content (case studies, blog posts, webinars) that resonates with franchise audiences and effectively communicates ACHQ’s value proposition • Manage and participate in industry events and webinars to build brand awareness and generate leads among franchises • Collaborate with the Sales team to develop and deliver sales presentations and marketing collateral specifically tailored to the franchise audience • Stay current on the latest franchise marketing and marketing automation technologies trends and innovations • Analyze marketing campaign performance and recommend data-driven strategies for optimization

Requirements

• 4+ years of experience in B2B marketing • Strong focus on franchise marketing or the multi-location business sector required • Proven track record of developing and executing successful go-to-market strategies • Deep understanding of the unique marketing challenges faced by multi-location businesses and franchises • Experience creating targeted content (case studies, blog posts, webinars) for a B2B audience • Excellent communication and writing skills, with the ability to tailor messaging to different audiences • Experience with marketing automation platforms a plus • Strong analytical skills and the ability to translate data insights into actionable marketing strategies • A passion for marketing automation and its potential to empower multi-location businesses

Benefits

• N/A