Head of Product Growth
Yesterday
Description
• ActiveProspect is seeking an experienced Head of Product Growth to drive strategy and execution across the Growth product portfolio • Collaborate with Marketing and Executive Leadership to define the best PLG growth strategy • Develop and drive the Growth vision across acquisition, activation, adoption, monetization, and retention • Ensure alignment with pricing & packaging and adoption strategies • Define portfolio metrics and ensure those KPIs are reported on and transparent • Execute PLG funnel best practices that drive sales-assisted pipeline as well as self-service revenue • Lead the process with the Growth product pod of problem identification and initiative development • Define and optimize the customer journey • Lead the development and prioritization of the Growth portfolio • Research customer profiles and ensure constant research within the Growth Portfolio • Align with Product Operations to drive productivity and transparency across Growth • Manage a team and provide mentorship to help them achieve their goals • Work cross-functionally with sales, marketing, and leadership on pricing and packaging strategies • Ensure seamless execution of the Growth Roadmap with a focus on outcomes • Keep up to date with market & industry trends and competitors
Requirements
• 10+ years of experience building a growth engine for self-service SaaS offerings • Well-versed in Product Lead Growth (PLG) strategies and optimization • Prior experience leading a product team • Strong Experience with pricing & packaging • Validated results in growth strategy implementation, strategic planning, and sophisticated financial analysis • Effective and mature communicator, able to convey complex ideas in a clear, concise manner both verbally and in writing; comfortable in business and technical discussions • Strategic problem solver who is an effective influencer with a high degree of business acumen • Demonstrated excellence in growth, strategy, go-to-market, operations, and technology • Data-driven mindset and prior experience regularly analyzing partner ROI and performance • Experience identifying target audiences, working with customer segmentation and personalization, and creating campaign strategies to effectively reach the desired segments
Benefits
• Flexible work environment with a focus on work-life balance • Competitive salary and benefits package including healthcare, dental, vision, and life insurance • Retirement plan with company matching • Regular team-building events and a global, remote-first company culture
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