Product Marketing Manager

2 days ago

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ActiveState

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Perl • Python • Tcl • Komodo • IDE

51 - 200

💰 Private Equity Round on 2021-01

Description

To help drive ActiveState’s next stage of growth of our SaaS platform, we are seeking a passionate Product Marketing Manager to join our team. • In this role, you will bridge the gap between product development and market success, ensuring our solutions resonate with both technical and non-technical audiences. • You will own the go-to-market strategy, develop compelling product positioning, and drive adoption through targeted campaigns and content. • This role will work closely with Open Source Organizations such as the Open Source Program Office (OSPO) to align product messaging with our open-source values and community goals. • You will drive thought leadership and shape our company’s point of view in the open-source space, contributing to our reputation as an industry leader. • Reporting to the CMO, you will focus on one-to-many communication strategies, ensuring that our messaging scales effectively across various channels. • You’ll leverage your knowledge of marketing funnels to nurture leads and guide them through the customer journey, with a focus on evangelizing the need for Open Source Security across the Enterprise landscape

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field. • 5+ years of experience in product marketing, preferably within a SaaS or open-source environment. • Understanding of SecOps and DevSecOps and the challenges faced by Enterprise organizations in adopting Open Source. • Proven track record of successfully launching and marketing technical products. • Strong understanding of open-source business models, OSPO functions, and SaaS ecosystems. • Excellent writing and communication skills, with the ability to translate complex technical concepts into clear, engaging content. • Proficiency in marketing tools such as HubSpot, Google Analytics, and project management platforms. • Experience with marketing funnels, content creation, campaign management, and performance analytics. • Familiarity with developer tools, APIs, or cloud technologies is a plus. • Strong analytical and problem-solving skills. • Collaborative mindset with the ability to work effectively across teams. • Self-starter with excellent organizational and project management abilities.

Benefits

Working for a stable and growing company that offers the positive aspects and personal growth potential of a start-up • Ownership of a mission-critical area of the business and exposure to multiple systems, team leads and key revenue outcomes • The chance to work with a smart, passionate team of people • Competitive salary and bonus • Comprehensive benefits package and health/wellness credit program