Ad Council
Ad Council is a national nonprofit organization founded in 1942 with the mission of using creative marketing to address complex social issues. The organization partners with advertisers, storytellers, and platforms to educate, unite, and inspire positive change in society. Ad Council runs various initiatives, including a Gun Violence Prevention Initiative and a Mental Health Initiative, aiming to foster societal awareness and action. By bringing together media, tech, marketing, and advertising partners, Ad Council works to dismantle structural racism and promote diversity, equity, inclusion, and belonging. Their work has made significant impacts, such as increasing awareness for Feeding America and assessing prediabetes risk among millions. Ad Council measures its success through stories of impact, research-based strategies, and effective campaigns.
advertising • nonprofits • marketing • social media • online media
Campaign Analyst
March 21
Ad Council
Ad Council is a national nonprofit organization founded in 1942 with the mission of using creative marketing to address complex social issues. The organization partners with advertisers, storytellers, and platforms to educate, unite, and inspire positive change in society. Ad Council runs various initiatives, including a Gun Violence Prevention Initiative and a Mental Health Initiative, aiming to foster societal awareness and action. By bringing together media, tech, marketing, and advertising partners, Ad Council works to dismantle structural racism and promote diversity, equity, inclusion, and belonging. Their work has made significant impacts, such as increasing awareness for Feeding America and assessing prediabetes risk among millions. Ad Council measures its success through stories of impact, research-based strategies, and effective campaigns.
advertising • nonprofits • marketing • social media • online media
📋 Description
• Monitor and analyze a breadth of media, video, social, mobile and web data to provide insight into the performance of clients’ omni-channel marketing programs • Work collaboratively and cross-functionally to build campaign objectives, identify measurable KPIs, and develop measurement strategies • Ensure consistent and relevant analytics reporting across campaigns to optimize and influence strategic direction • Present comprehensive findings and recommendations to both clients and internal teams • Conduct ad hoc analyses as needed to provide real-time insight on new campaign launches and high-profile events and issues • Maintain a working knowledge and documentation of a variety of campaign projects • Represent the Analytics department within internal campaign-specific cross-functional teams • Assist efforts to improve and refine analytics offerings by staying up to date with emerging trends and best practices • Communicate campaign-specific trends to the broader analytics team.
🎯 Requirements
• 3+ years in data-driven marketing and/or data analysis • Comfort with using data to guide clear strategic recommendations; Ability to communicate key insights and explain the "why" behind a recommendation • Strong proficiency with Google Analytics (GA4); working knowledge of Google Tag Manager a plus • Ability to interpret and visualize data via Excel and PPT; experience with Tableau preferred • Ability to act in a technical role while being able to communicate complex concepts empathetically and effectively to both technical and non-technical internal and external stakeholders • Demonstrable knowledge of analytics platforms, testing tools, and other BI tools • Proven track record of driving analytical insights into tangible results • Excellent communication, organizational and time prioritization skills • A strong foundational understanding of digital and traditional media • A self-starter with the ability to work effectively under minimal direction.
🏖️ Benefits
• Full remote work arrangements • Robust and flexible time off • Parental/Caregiver leave • Health days. • Comprehensive Medical, Dental and Vision plans • Health and Flexible Savings benefit • Reimbursement toward health and wellness expenses • Additional insurances for your spouse/children/pets. • Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions • Professional and skill-based development opportunities • Tuition Reimbursement.
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