Programmatic Media Consultant
October 18
Description
• The Ad Council is seeking an experienced independent contractor to work on a contract basis. • This role will be integral in evolving the organization’s ever-growing programmatic operations. • Key responsibilities include evaluating current programmatic operations, devising and implementing optimizations, and making recommendations for future growth. • The successful candidate will be a self-starter who is solution-oriented, works efficiently, is accustomed to driving change, and achieves measurable business results. • Conduct a comprehensive review of programmatic processes, purchasing methods, and ad tech relationships to identify program strategies and opportunities. • Conduct in-depth platform reporting and data analysis, with a hands-on approach to leveraging insights to inform recommendations and drive strategic decisions. • Work collaboratively with internal and external stakeholders and recommend and facilitate introductions to new partners as appropriate. • Advise on Ad Council’s programmatic administrative processes such as budget forecasting and billing. • Recommend and implement operational enhancements and contribute to the strategic vision for long-term programmatic growth at Ad Council. • Help advance the organization’s Inclusive Media program by evaluating current partners and scaling marketplace investment towards diverse-owned media publishers and ad tech companies.
Requirements
• 10+ years of experience in the programmatic media buying space. • Proven leadership experience at a media agency or ad tech company. • Proficiency with DSP platforms such as The Trade Desk, Amazon DSP, Vistar, or similar. • Strong understanding of programmatic management best practices. • Extensive knowledge of the marketing and ad tech landscape, data privacy regulations, and industry standards and trends. • Apply a test-and-learn mindset to all tasks. • Process-obsessed, but open to optimizing and iterating. • Strong work ethic and commitment to high-quality, accurate results. • Excellent project management, presentation, and organizational skills. • A deep understanding, appreciation, and enthusiasm for DEI initiatives. • Outstanding interpersonal skills and ability to interact with all levels of staff
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