Head of Marketing

July 31

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Description

• Lead brand strategic development efforts • Evolve and then activate a compelling and differentiated Brand Strategy designed to help drive increased Brand Awareness, Consideration and Preference • Craft a marketing strategy based on data and deep consumer insights, and then translate that strategy into an actionable and achievable operating plan that includes clear objectives and measurable targets • Manage a balanced macro channel marketing strategy and work with the team to scale channel-specific strategies and operating plans • Build and lead a high-performing marketing team • Ensure rigorous control over all marketing-related data, analysis, and metrics • Work closely with finance and fulfillment on forecasting and planning the growth

Requirements

• 12+ years of business experience, with at least 10 years of relevant marketing experience • Experience with $100M-200M+ yearly revenue DTC e-commerce brands • A strong brand builder and storyteller with strong creative acumen • Significant brand marketing experience: Influencers, Emails, PR, Partnerships, Podcasts, TV, Flyers, Magazines and so on • Comfortable managing a team that oversees traditional performance marketing channels like Meta, YouTube, Google SEM, Google SEO • Strong influencer and relationship builder with internal and external influencers • Experience operating in the Home Decor segment (or a passion for Home Decor) is a strong plus • Experience managing a team of 7+ marketers • Data-driven, with experience operating with an agile, test/learn/iterate operating mindset • Ability to forecast demand and make financial projections • Plan the strategy as far as 1 year in advance • Pragmatic problem solver with the ability to excel in a fast-paced startup atmosphere • Ability to be hands on executor on certain projects • Excellent communication skills and strong education experience • Undergraduate degree (MBA a plus)

Benefits

• Interesting, challenging, fast-growing projects • Strong and open-minded, transparent team • An environment that will push you to grow and evolve • Freedom to make decisions (and fails!) • Fully remote team, flexible times (according to clients or team needs) • Non-corporate, ever-evolving environment • Results and solutions-oriented environment