Product Management Leader

October 19

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adQuadrant

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Media Buying • Lead Generation • Online Marketing • Managing Paid Media • Direct Response

11 - 50 employees

🤝 B2B

Description

• adQuadrant helps DTC (direct-to-consumer) retail brands dream bigger. • Trusted advisor providing holistic, strategic omni-channel digital marketing solutions. • Lead the development and expansion of Prism, shaping the future of our AI-enabled agency. • Responsible for guiding the product strategy, development, and execution. • Oversee the entire product lifecycle, making data-driven decisions.

Requirements

• Defining and driving the product vision and strategy for Prism, aligning with company goals and market opportunities. • Developing and managing the product roadmap, prioritizing features and enhancements based on customer feedback, market research, and business objectives. • Working closely with other teams, which will include our client patterns, media strategists, and shared services teams, to ensure seamless product development and launch. • Conducting market analysis and competitor research to identify trends, opportunities, and threats. • Gathering and analyzing client feedback to inform product improvements and ensure high customer satisfaction. • Monitoring and analyzing product performance metrics to measure success and identify areas for improvement. • Communicating product plans, progress, and results to senior management. • Staying updated with industry trends and emerging technologies to continuously enhance Prism’s capabilities. • Bachelor’s degree in Business, Marketing, Computer Science, or a related field.; advanced degree a plus • 5+ years of experience in product management within the digital marketing industry or a related field • Familiarity with AI and machine learning technologies • Strong analytical skills are crucial in prioritizing product initiatives and making data-driven decisions • Ability to manage competing priorities and navigating complex challenges • Innovative thinking and deep understanding of digital marketing • Sharp eye for detail and organizational skills • Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment • Critical thinking and problem solving capabilities • Competitive/Performance driven mindset

Benefits

• Excellent Health Benefits (health, dental, vision, and life insurance) • 401K + Match • Time Off – Unlimited PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex week (December 24 – January 1) • $300/year to equip your work space with new equipment • $30/month for home internet • An extremely supportive and fun company culture