Digital Marketing Executive

September 5

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Adventus

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Delivering IT Innovations

Managed IT Services • IT Financing Services • Data Center Management Services • Network Management Services • IT Support (Outsourcing Services)

201 - 500

Description

• Plan, design and execute Online Marketing Campaigns and Webinars • Plan and execute Social Media Marketing campaigns for platforms like LinkedIn and YouTube • Grow new leads, including marketing-qualified leads, by converting traffic through calls-to-action and lead generation content • Develop and execute a holistic SEO strategy • Keywords Research, Keywords Proposal, Keywords Mapping • On-Page Recommendation: Meta Data Optimisation, Image Optimisation, Content Optimisation, Sitemap.xml Installation & Robots.txt • On-Page Implementation: Content link building & Backlinks • Research on trending topics for content creation: Articles, website etc • Track and report on organic traffic & target keyword ranking • Conduct regular technical SEO audits, site analysis, and handle live issues • Conduct backlink auditing and link building campaigns • Work with the technical team to identify site issues (e.g. load speeds, duplicate content) and ensure new code is optimised • Keep abreast of current search engine optimization strategies and methods • Develop and improve SEO processes & procedures wherever possible • Support all other marketing-related activities

Requirements

• Bachelor Degree in Marketing or related • No relevant full-time working experience is required • Must possess knowledge or experience in Search Engine Optimization (SEO) • Advantageous to possess internship experience in SEO and/or web content management • Advantageous to possess experience in Google Analytics, Google Search Console and SEO Analytic Tools like AHREFS and SEMRush • Fluent in Microsoft Excel, Word, Outlook, PowerPoint etc • Great written and verbal communication skills • Bilingual in English and Chinese (to liaise with Chinese speaking clients) • Sharp attention to details • Highly self-motivated with strong organizational, time management, and analytical skills • Comfortable working individually and as part of a team in a dynamic environment