Affinity.co
Affinity. co is a relationship intelligence platform that helps manage and grow business networks. Affinity leverages artificial intelligence to automatically analyze and organize data on business contacts to provide actionable insights and enhance relationship building efforts. It is especially beneficial for dealmakers in industries like investment banking, private equity, and venture capital, enabling them to maintain stronger professional connections and improve deal flow.
CRM • Relationship Intelligence • Pipeline Management • Contact Management • Lead Generation
Senior Demand Generation Manager
April 9
Affinity.co
Affinity. co is a relationship intelligence platform that helps manage and grow business networks. Affinity leverages artificial intelligence to automatically analyze and organize data on business contacts to provide actionable insights and enhance relationship building efforts. It is especially beneficial for dealmakers in industries like investment banking, private equity, and venture capital, enabling them to maintain stronger professional connections and improve deal flow.
CRM • Relationship Intelligence • Pipeline Management • Contact Management • Lead Generation
📋 Description
• We are seeking a strategic and results-driven Senior Demand Generation Manager to lead initiatives aimed at accelerating pipeline growth and revenue within our enterprise segments. • Reporting to the Director of Demand Generation, this role involves developing and executing integrated marketing campaigns that leverage advanced Account-Based Marketing (ABM) strategies. • Design and implement comprehensive demand generation strategies tailored to enterprise accounts. • Shape and refine outbound go-to-market motions. • Partner closely with Sales and Customer Success teams to ensure cohesive strategy execution. • Oversee the demand generation budget. • Continuously explore and implement innovative approaches to demand generation and ABM. • Track, analyze, and report on campaign performance data to improve future initiatives.
🎯 Requirements
• A minimum of 5 years in enterprise-focused demand generation and campaign management, preferably within a B2B SaaS technology company. • At least 2 years of experience implementing ABM strategies to effectively engage enterprise audiences. • Strong familiarity with marketing tools and platforms such as Notion, Salesforce, Pardot, and Looker. • Demonstrated understanding of modern marketing techniques, including persona-based marketing, digital engagement, acquisition tactics, and conversion rate optimization. • Proven ability to work seamlessly with other go-to-market teams, including Sales and Customer Success. • Excellent written and verbal communication abilities, with experience effectively engaging with business leaders and C-suite executives. • Strong organizational skills and attention to detail, with a track record of successfully planning and implementing marketing campaigns. • Ability to analyze complex data sets to derive actionable insights and inform strategic decisions. • Deep understanding of the customer journey within enterprise segments, enabling the development of targeted and effective marketing strategies. • Experience in driving alignment of objectives and key results across marketing, sales, customer success, and product teams.
🏖️ Benefits
• Health Care coverage and flexible personal & sick days. • We provide an annual budget for you to spend on education and offer a comprehensive L&D program. • We support our employee’s overall health and well-being and reimburse monthly for things such as; Transportation, Home Internet, Meals, and Wellness memberships/equipment. • Virtual team building and socials.
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