Senior Paid Media Strategist

July 13

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Directive

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Description

• Oversee and lead a collection of Paid Media accounts • Serve as direct support to client contacts • Weekly communication with vendors and operational partners • Drive referrals via client relationships • Build strategies for clients each quarter • Create, maintain, and optimize budgets for paid media campaigns • Deeply understand client positioning and unique value propositions • Confirm lead routing is accurate within a CRM • Understand the value of Programmatic campaigns • Responsible for personal productivity and utilization • Work directly with Associate Director to achieve goals • Execute and optimize PPC advertising campaigns across platforms

Requirements

• 4+ years experience at a paid media agency (bonus for B2B) • Deep expertise across paid search and paid social advertising campaigns • Proficiency in using advertising platforms and tools • Strong understanding of PPC principles • Ability to analyze campaign performance data • Experience managing B2B businesses • Ability to drive results and measure via OCT • Proven and measurable success with mid-market or enterprise accounts • Unique perspective on how to drive value for SaaS • Ability to translate and articulate strategy • Equal parts competitive and curious; true problem solver • Ability to organize, prioritize and manage multiple projects simultaneously • Quality-obsessed and passionate for advertising • Travel to visit clients approximately once per year

Benefits

• Set living wage at Directive • Medical, dental, vision plans, disability, and life insurance • 100% employer-paid plan for you and 50% employer contribution for dependents • Access to certified therapists through Spring Health, membership to Headspace • Gympass • Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure • Annual Anniversary Trip to Newport Beach, CA