B2B Demand Generation Lead

January 22

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Jobscan

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Jobscan is a company that specializes in helping job seekers optimize their resumes for Applicant Tracking Systems (ATS), thereby increasing their chances of securing job interviews. Using AI and machine learning technology, Jobscan provides tools such as a resume scanner, resume and cover letter optimization, and a LinkedIn profile optimizer. These tools help align resumes with job descriptions and improve match rates by suggesting relevant keywords and skills. Jobscan's services also include a resume builder, job application tracker, and various resources for optimizing job search materials, making it an all-in-one platform for job seekers looking to enhance their employment prospects.

Resume Optimization • Resume Templates • Jobs • LinkedIn Optimization • Cover Letter Scanning

11 - 50 employees

👥 HR Tech

☁️ SaaS

🎯 Recruitment

📋 Description

• The B2B Demand Generation Lead will be responsible for developing, executing, and owning inbound marketing strategies to drive and grow our B2B pipeline. • This role will focus on creating, managing, and optimizing multi-channel campaigns to generate high-quality leads and meet B2B revenue goals. • Working closely with the Head of Sales and the Sales and Customer Success teams, the Demand Generation Lead will ensure alignment on pipeline targets and provide strategic guidance on the buyer journey. • As a hands-on contributor, they will play a pivotal role in building our inbound marketing engine, with the opportunity to grow and lead a team as our inbound efforts expand.

🎯 Requirements

• Proven experience in B2B marketing, with a track record of owning pipeline growth through inbound strategies. • Comfort creating and managing various types of content, tailored to engaging B2B audiences. • Proficiency in paid media management, including campaign setup, optimization, and performance analysis. • Strong analytical skills with a data-driven approach to measuring success and optimizing campaigns. • Experience with marketing automation platforms, CRM systems (eg. Hubspot), and analytics tools, ensuring seamless integration and accurate reportingFamiliarity with account-based marketing (ABM) strategies and tools, with the ability to target and engage specific accounts at scale. • Demonstrated ability to create and manage nurture campaigns, including email drip sequences, retargeting, and multi-channel workflows to re-engage leads and drive conversions. • Demonstrated ability to align Sales and Marketing, including managing handoffs, creating projections, and being held accountable for pipeline results. • Prior experience in small businesses, start-ups, or scale-ups, where resourcefulness, multitasking, and a “figure it out attitude” were key to success. • Strong leadership and team management skills, with experience managing contractors, freelancers, or agencies to deliver on marketing objectives. • Demonstrated ability to communicate effectively with leadership, providing clear, data-driven updates on campaign performance, pipeline impact, and strategic recommendations to drive business decisions.