Senior Demand Generation Manager

April 9

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Affinity.co

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Affinity. co is a relationship intelligence platform that helps manage and grow business networks. Affinity leverages artificial intelligence to automatically analyze and organize data on business contacts to provide actionable insights and enhance relationship building efforts. It is especially beneficial for dealmakers in industries like investment banking, private equity, and venture capital, enabling them to maintain stronger professional connections and improve deal flow.

CRM • Relationship Intelligence • Pipeline Management • Contact Management • Lead Generation

201 - 500 employees

Founded 2014

🤖 Artificial Intelligence

🤝 B2B

💸 Finance

📋 Description

• We are seeking a strategic and results-driven Senior Demand Generation Manager to lead initiatives aimed at accelerating pipeline growth and revenue within our enterprise segments. • Reporting to the Director of Demand Generation, this role involves developing and executing integrated marketing campaigns that leverage advanced Account-Based Marketing (ABM) strategies, precise segmentation, and personalized engagement. • The ideal candidate will have a proven track record of driving demand in enterprise accounts. • Design and implement comprehensive demand generation strategies tailored to enterprise accounts, using a mix of digital advertising, webinars, ABM, and events to drive engagement and conversion. • Oversee the demand generation budget, ensuring optimal allocation of resources to maximize return on investment. • Track, analyze, and report on campaign performance data, utilizing insights to inform strategic decisions and improve future initiatives. • Continuously explore and implement innovative approaches to demand generation, ABM, and integration with brand marketing to enhance effectiveness and efficiency.

🎯 Requirements

• A minimum of 5 years in enterprise-focused demand generation and campaign management, preferably within a B2B SaaS technology company. • At least 2 years of experience implementing ABM strategies to effectively engage enterprise audiences. • Strong familiarity with marketing tools and platforms such as Notion, Salesforce, Pardot, and Looker. • Demonstrated understanding of modern marketing techniques, including persona-based marketing, digital engagement, acquisition tactics, and conversion rate optimization. • Proven ability to work seamlessly with other go-to-market teams, including Sales and Customer Success. • Excellent written and verbal communication abilities, with experience effectively engaging with business leaders and C-suite executives. • Strong organizational skills and attention to detail, with a track record of successfully planning and implementing marketing campaigns. • Ability to analyze complex data sets to derive actionable insights and inform strategic decisions. • Deep understanding of the customer journey within enterprise segments, enabling the development of targeted and effective marketing strategies. • Experience in driving alignment of objectives and key results across marketing, sales, customer success, and product teams.

🏖️ Benefits

• We pay your medical, dental, and vision insurance with comprehensive PPO and HMO plans. • We provide flexible personal & sick days. • We offer a 401k plan to help you plan for retirement. • We provide an annual budget for you to spend on education and offer a comprehensive L&D program. • We support our employee’s overall health and well-being and reimburse monthly for things such as; Transportation, Home Internet, Meals, and Wellness memberships/equipment. • Virtual team building and socials.