Analytics Manager - Direct to Consumer Marketplace

6 days ago

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Affirm

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Affirm is a financial technology company that offers a 'Buy Now, Pay Later' service, allowing consumers to make purchases and pay for them over time with flexible payment plans. Affirm eliminates hidden fees and compound interest, providing clear terms and conditions for its users. The company also offers the Affirm Card, a debit card that allows users to request to pay over time for larger purchases or pay in full for smaller ones. Affirm partners with various retailers across multiple categories, including electronics, apparel, and travel, providing customers with the convenience of paying over time at checkout both online and in physical stores. Affirm's services are integrated with Apple Pay, enabling customers to make payments seamlessly from their iPhone or iPad.

eCommerce • Payments • Installment Loans • Millennials • Financial Services

1001 - 5000 employees

Founded 2012

💳 Fintech

👥 B2C

🛍️ eCommerce

💰 Post-IPO Equity on 2021-01

📋 Description

• Oversee day-to-day decisions about which offers are surfaced to users, ensuring alignment with goals for engagement, GMV, conversion, and profitability, while building towards automation at scale. • Develop and apply frameworks to prioritize competing merchant offers, including key seasonal promotions and high-visibility placements. • Monitor marketplace performance metrics and adjust strategies based on indicators such as user engagement, relevance, merchant outcomes and customer LTV. • Build and maintain dashboards and reports to track key Marketplace KPIs and support data-driven decision-making. • Partner with Sales, Client Success and Marketing teams to grow Affirm’s network of marketplace partners and drive increased value to merchant partners. • Collaborate with Product and Engineering teams to enhance the use of ranking algorithms and offer-matching tools. • Contribute to strategic initiatives that test and refine new placement opportunities or optimize marketplace performance. • Conduct loan-level profitability analyses to ensure offers and placements align with credit and financial performance goals, balancing consumer and merchant value. • Analyze customer lifetime value (LTV) and customer acquisition costs (CAC) to evaluate the profitability of different user segments and inform offer placement strategies. • Evaluate affiliate portfolio performance by integrating network data, identifying trends, and assessing the incremental impact of merchant-funded incentives on overall marketplace profitability.

🎯 Requirements

• 7+ years in analytics; direct experience in analytics for marketplace businesses or platforms, with familiarity in affiliate models, offer prioritization and ranking algorithms strongly preferred. • This position requires either equivalent practical experience or a Bachelor’s degree in a related field. • Experience with data tools such as SQL, Python, and affiliate platforms (e.g., Affluent, Nucleus); Comfortable managing ETLs and working with engineering teams to optimize data pipelines. • Deep understanding of the intersection of user experience, merchant outcomes, and profitability, with the ability to make tradeoffs that maximize overall marketplace value. • Knowledge of backend search systems and relevance optimization is highly desirable. • Proven ability to work with large datasets and perform complex analyses, including LTV/CAC evaluations, profitability assessments, and KPI tracking. • Ability to align detailed operational work with broader business objectives. • Proven experience working cross-functionally with technical and business teams to rapidly test, learn and deliver business objectives in a fast paced growth organization. • Track record of driving results amidst competing priorities in fast-paced, dynamic environments.

🏖️ Benefits

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents • Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses • Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge • ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount