Graphic Designer

October 8

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Description

• Collaborate with the marketing team to develop and produce eye-catching graphics across platforms including landing pages, blog imagery, social media, infographics, CRM, and ad creatives for marketing campaigns that align with marketing goals and branding. • Enhance the user experience and conversion rates by creating engaging visuals, infographics, and illustrations for blog posts, articles, and landing pages. • Boost customer engagement and retention with captivating imagery for email marketing campaigns and personalized content for CRM. • Optimize infographics and visual assets for web use, ensuring consistency across WordPress websites and marketing materials. • Present complex information in an easily digestible manner to key stakeholders through data visualization techniques. • Maintain fresh and engaging content by experimenting with different formats and styles, tracking success metrics for creative to duplicate and scale across platforms. • Work closely with Senior Director of Growth and Director of Brand & Communications to test ad creatives weekly to identify high-performing visuals and adjust as needed to ensure that all visual content contributes to user engagement and supports the narrative. • Create animated GIFs, dynamic videos, and other short-form visual content that can be used across digital platforms, and update and maintain a library of reusable visual assets. • Stay up to date on current design trends to innovate in visual storytelling. • Collaborate with cross-functional teams made up of internal and external personnel to ensure visual content aligns with overall brand strategy.

Requirements

• 3-5 Years of experience in graphic design, specifically in marketing design • Experience in Digital Health Space • Proficient in using visualization tools such as Photoshop, Illustrator, InDesign, and After Effects • Experience with design and animation software such as Figma or other similar tools • Understanding of HTML/CSS to design landing pages • Proven and successful track record in creating and optimizing ad creatives for various platforms (e.g., Facebook, Instagram, Google Ads). • Innovative content creation mindset • Strong Portfolio showcasing a range of marketing specific design work, including ad creatives, infographics, and animated content • Excellent communication and collaboration skills.