Digital Media Buyer

November 7

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Property Casualty Insurance • Life and Retirement • Insurance • Claims • Underwriting

10,000+ employees

Founded 1919

💸 Finance

🤝 B2B

Description

• Corebridge Direct is seeking a Digital Media Buyer to nurture and grow existing and new media campaigns. • This role is accountable for delivering new lead acquisition and written premium through various media channels including email marketing for lead generation, cost-per-click platforms, call transfer campaigns and paid search. • The Digital Media Buyer is responsible for all aspects of their assigned campaigns including vendor relations, planning, copy development, buying, analytics and optimizations. • Collaborate with members of the media team towards achieving overall company goals. • Collaborate on creative concepts, steward development, and assist with in-house management of materials.

Requirements

• 2+ years in Direct Response Marketing for new lead generation • Experience working in ad buying platforms • Digital Marketing experience in email marketing and SEM is a plus. • Experience with CPC and CPL buying models • Working knowledge of Can-Spam regulations for email • Ability to react quickly if email blocklists occur and assist with resolution • Understanding of HTML • Experience with the creative development of email and text ads. • Strong relationship building and negotiation skills • Solid math skills • Strong organizational skills and keen attention to detail and accuracy • Clear verbal and written communications skills and capability to professionally communicate across corporate departments and vendors • Strong analytical and problem-solving skills • Flexible and receptive to corporate strategy and marketplace shifts in a fast-paced environment • Excellent computer skills including Microsoft Office, with emphasis on excel • Self-motivator with the ability to manage task and adhere to deadlines • Bachelor’s degree in Marketing, Communications, Advertising, Media Studies, or related field (preferred but not required)

Benefits

• Paid Time Off: Corebridge Financial recognizes the importance of work life balance). We offer 24 PTO days to start. • 17 paid holidays per calendar year. • A 401(k) Retirement Plan which will be HARD TO BEAT. Our 401K - $1 for $1 match up to 6% with immediate vesting, plus Corebridge Financial automatically contributes an additional 3% into your 401K regardless of if you enroll or not. • For positions based in CA, the base salary range for this position is $54K-$67K. • For positions based in CO, NY, NJ, WA, HI, MD, the base salary range for this position is $65K-$70K. • The final base salary offered to a candidate may be higher or lower than the range depending on a number of factors, including the candidate’s specific work location. • The position is eligible for a bonus in accordance with the terms of the applicable incentive plan. • We offer a range of competitive benefits.