Growth Marketing Manager

July 21

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Aimtal

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Aimtal is an integrated marketing agency. We're a remote-first company based in Boston.

marketing strategy • brand marketing • demand generation • marketing campaigns • social media marketing

11 - 50

Description

• Are you an expert storyteller with a knack for simplifying complex marketing concepts? • As Aimtal’s Growth Marketing Manager, you’ll translate these ideas into actionable strategies and insights, presenting them to clients and internal teams. • In this role, you’ll lead Aimtal’s Growth Marketing team, overseeing content marketing, digital marketing, and demand generation. • You’ll also work closely with the Account Services and Creative departments to solve problems and deliver solutions. • If you thrive on seeing the big picture and connecting the dots, this role is for you. • You’ll create and manage integrated marketing campaigns that drive demand, leads, and growth for Aimtal and our clients.

Requirements

• 7+ years of experience working in a marketing agency • 5+ years of experience leading a team of marketers • 7+ years of proven experience in growth marketing, with a strong focus on team leadership, client management, strategy, and paid advertising • Strong portfolio showing experience in growth marketing • Deep understanding of the B2B buyer journey from both a marketing and sales perspective • Extensive knowledge of full-funnel growth marketing strategies, tactics & processes, including demand & lead generation, lead nurturing, and marketing-sales alignment • Experience leading integrated campaigns across marketing channels including paid search, paid social, organic social email, website & landing pages, webinars, guides, case studies, video content & more • Extensive experience with: Paid advertising on Google Ads, LinkedIn, and YouTube, as well as other ad platforms • Lead management, lead scoring & marketing automation via HubSpot and/or other marketing CRMs (i.e. Marketo, Salesforce) • Marketing analytics, reporting & pipeline attribution via HubSpot, Google Analytics, Tableau, Looker, or other analytics platforms • Ability to clearly and effectively communicate ideas with marketers, executives, product managers, designers, and developers • Ability to lead discussions, presentations, and brainstorming sessions • Ability to inspire and coach other members of the growth marketing department by providing collective and individual training • Excellent client-facing and internal team communication skills • Strong written and verbal communication skills, especially for online channels and conference calls • Strong organizational abilities and ability to self-manage tasks and projects • Able to work on multiple projects at once, set priorities, problem-solve, and improvise when necessary • Able to communicate and collaborate with internal teams and clients across multiple time zones • A desire to work hours aligning with North America's Eastern time zones • Open to receiving feedback and applying it for performance and process improvement • Experience in proactively taking the initiative to resolve issues and create and drive solutions • Ability to gracefully adapt to new priorities and company initiatives • Exceptional communication, attention to detail, organizational, prioritization, and decision-making skills in a variety of channels and methods (meetings, Slack, ClickUp, email, project plans, etc.) • Demonstrates the following qualities and skills: Leadership and an ability to inspire others • A collaborative spirit and focus on community • Intellectual curiosity and analytical strength • Creativity to generate new solutions to existing challenges • Growth in both professional and personal endeavors • A love for learning new skills and trying new things

Benefits

• Health, dental, and vision insurance • At least 18 days of paid time off and 9 paid holidays per year • At least 3 paid sick leave days per year • Remote work stipend for tech and/or co-working memberships after completing a minimum of 12 months of employment • 401(k) plan participation after completing a minimum of 12 months of employment • Annual in-person company retreat (past locations include Montréal, Málaga, and Playa del Carmen)