SEO Content Manager - Blog

4 days ago

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Airtable

WebsiteLinkedInAll Job Openings

501 - 1000

💰 Secondary Market on 2022-06

Description

• Own the end-to-end SEO blog content creation process. • Develop and manage Airtable’s blog editorial calendar. • Oversee content freelancers and maintain detailed content briefs. • Monitor and analyze chatbot interactions to enhance user experience. • Lead blog planning meetings and collaborate with teams for content ideas. • Support publishing of blogs and resources in Contentful. • Independently research topics for captivating story angles. • Perform ongoing competitor analysis and audience research to identify gaps. • Update existing content for relevance and organic exposure. • Collaborate with the Design team to optimize content presentation. • Craft call-to-action messaging to drive lead engagement. • Track and report on blog performance and traffic growth. • Support management of blog keyword ranking and strategic KPIs.

Requirements

• 3+ years of SEO/content marketing, content creation, or equivalent writing experience. • Strong, versatile writing skills for digital, including blog posts and site copy. • Strong knowledge of Search Engine Optimization and the “white hat” way. • Enjoy collaborating across boundaries to deliver work that supports E-E-A-T principles. • Strong project management, organizational skills, and attention to detail. • Passion for web marketing and staying up to date with SEO trends. • Understand practical application of competitive, SEO, and content research. • Exceptional written, verbal, and interpersonal communication skills. • Self-motivated with the ability to learn new skills quickly. • Working knowledge of HTML/CSS/JavaScript and experience with CMS platforms.