Director of CRM Marketing

4 days ago

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ALEX AND ANI

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ALEX AND ANI is a jewelry brand known for its eco-conscious and meaningful designs, particularly charm bracelets, necklaces, and earrings. The company focuses on creating pieces that symbolize love, luck, and positive energy. With a wide range of collections that emphasize personal expression and celebrate milestones, ALEX AND ANI aims to connect people through their jewelry. The brand often collaborates with popular franchises and themes to create unique, collectible pieces.

Jewelry • Positive Energy • Retail • Eco-friendly • Shopping

501 - 1000 employees

Founded 2004

👥 B2C

👗 Fashion

💰 Private Equity Round on 2012-10

📋 Description

• We are seeking a dynamic and experienced Director of CRM Marketing to join our team and lead customer relationship management initiatives that will drive growth, engagement, and revenue. • This leader will have a proven ability to develop CRM strategies, oversee email/SM and loyalty initiatives, and collaborate with cross-functional teams. • Drive segmentation strategies that align with customer behavior, preferences, and lifecycle stages. • Set measurable goals and KPIs for customer retention, churn reduction, and loyalty performance. • Create tailored customer journeys for different audience segments, focusing on lifecycle stages like onboarding, upselling, cross-selling, and win-back strategies. • Lead the planning, execution, and optimization of email and SMS marketing campaigns. • Develop advanced personalization and automation strategies to improve campaign performance. • Lead the Alex and Ani loyalty program, identifying opportunities to increase member acquisition, engagement, value, and rewards redemption. • Collaborate with cross-functional teams to enhance loyalty benefits, features, and customer experiences. • Analyze customer data to uncover trends, identify opportunities, and inform marketing strategies. • Develop dashboards and reports to track key KPIs, such as CLV, retention rate, and conversion rates. • Test and implement new tools, technologies, and approaches to enhance the customer experience and optimize campaign performance. • Ensure seamless integration of CRM strategies across all marketing channels. • Manage and mentor a junior marketing team member, providing guidance, feedback, and development opportunities.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). • 8+ years of experience in CRM, retention marketing, customer lifecycle management, or related roles, preferably in e-commerce or retail. • Expertise in e-commerce and CRM platforms (e.g. Shopify, Klaviyo) and marketing automation and analytics tools (e.g. Looker). • Strong analytical skills, with experience in A/B testing, campaign performance optimization, and data-driven decision-making. • Proven track record of designing and executing loyalty programs and retention strategies. • Proven ability to turn complex data insights into actionable strategies. • Demonstrated ability to manage multiple projects in a fast-paced environment. • Excellent communication and collaboration skills to work effectively with cross-functional teams. • Results-oriented mindset, with the ability to manage multiple projects in a fast-paced environment.