Product Marketing Manager

February 14

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ALEX AND ANI

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ALEX AND ANI is a jewelry brand known for its eco-conscious and meaningful designs, particularly charm bracelets, necklaces, and earrings. The company focuses on creating pieces that symbolize love, luck, and positive energy. With a wide range of collections that emphasize personal expression and celebrate milestones, ALEX AND ANI aims to connect people through their jewelry. The brand often collaborates with popular franchises and themes to create unique, collectible pieces.

Jewelry • Positive Energy • Retail • Eco-friendly • Shopping

501 - 1000 employees

Founded 2004

👥 B2C

👗 Fashion

💰 Private Equity Round on 2012-10

📋 Description

• Oversee the launch of hundreds of new items, managing timelines and deliverables. • Handle large quantities of work while maintaining attention to detail. • Own go-to-market and commercial calendar execution of launches. • Develop and articulate compelling narratives for each product that highlight their unique features and benefits. • Ensure that these stories resonate with our target audience and are consistent across all marketing channels. • Work closely with creative, merchandising, and website teams to ensure that product marketing initiatives are executed flawlessly. • Ensure that product marketing appears beautifully and compellingly at every touchpoint, including the website, wholesale accounts, and various marketing channels (email, social media, etc.). • Identify similarities and differences in products to create targeted marketing strategies. • Monitor and analyze the performance of product marketing efforts, adjusting strategies as needed to achieve business objectives. • Conduct research on customer preferences, market trends, and competitor activities to inform marketing strategies.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • 1-3 years of experience in product marketing, preferably within e-commerce or retail environments. • Strong organizational skills with the ability to manage multiple projects simultaneously. • Excellent communication skills, both written and verbal, with a knack for cross-functional collaboration. • A keen eye for design and aesthetics, with an understanding of what makes products exciting. • Ability to work in a fast-paced environment and adapt to changing priorities. • Proven ability to build relationships and effectively navigate remote work environments.