Field Marketing Manager - EMEA

October 26

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Invisalign • intraoral scanning • Clear Aligners • digital dentistry

10,000+

💰 $105M Series D on 2000-06

Description

• The Field Marketing Manager, EMEA is responsible for planning and executing marketing activities in order to generate leads and promote brand awareness. • You will work closely with our partner, marketing, and sales teams to ensure that campaigns are aligned with business objectives and target audiences. • Develop and execute regional marketing campaigns tailored to the EMEA market, aligned with global marketing goals and local business objectives. • Plan, organize, and execute regional trade shows, webinars, roadshows, and partner events to generate leads and increase brand awareness. • Adapt global marketing materials and campaigns to suit the cultural and business nuances of different countries within the EMEA region. • Collaborate with regional partners to co-create marketing programs, manage joint campaigns, and ensure alignment with channel strategy. • Work with internal teams to develop region-specific marketing assets, including case studies, sales collateral, blogs, and localized landing pages. • Track, analyze, and report on the performance of regional marketing activities to optimize future campaigns and ensure ROI on marketing spend. • Manage and allocate the regional marketing budget to maximize impact and return on investment for all activities. • Collaborate closely with marketing, sales, product, and corporate marketing teams to ensure alignment between regional marketing and sales strategies.

Requirements

• 3-5 years of event experience • Strong Salesforce and Pardot experience, or comparable relevant experience • Advanced understanding of B2B marketing • Proven track record of delivering creative and effective events • Experience working with sales teams • Experience with international partner management • Thrives in a fast-paced environment • Ability to work individually as well as collaboratively across various cross-functional departments including sales and marketing