Head of Marketing - Content / Brand

4 hours ago

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Alpen Labs

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Description

• About Alpen Labs: A New York-based startup aims to create a scalable, private Bitcoin ecosystem. • What You’ll Be Doing: Define and execute market strategy, build brand presence, manage a team. • Drive execution and data-driven decisions, cultivate a high-performing team, enhance adoption.

Requirements

• Marketing Leadership: Proven experience managing and scaling a high-performing marketing organization for a globally recognized technology company. • Hands-On Execution: Willingness and ability to roll up your sleeves and execute on tactical work alongside strategic leadership. • Entrepreneurial Mindset: High-energy, adaptable, and able to thrive in a fast-paced, startup environment. • Crypto-Native Experience: Ideally having an understanding of web3, bitcoin, or blockchain technologies. • Cross-Functional Excellence: Ability to develop and execute cross-channel marketing strategies with clear goals, timelines, and outcomes. • Data-Driven Approach: Experience building a culture of analytics and accountability in marketing teams. • Bonus Points: Product Marketing Expertise: Experience engaging with technical audiences, particularly developers and cryptographers. • Brand Builder: Proven success in creating a differentiated and impactful brand identity. • Visionary Thinking: Ability to anticipate trends and position the brand favorably while staying true to its values.

Benefits

• Mission-Driven Work: Be part of a team dedicated to redefining financial systems for a freer and more resilient global society. • Collaborative Team: Work alongside top talent from leading tech and crypto organizations. • Impactful Role: Shape Alpen Labs' brand and community from the ground up as our first marketing hire.