Director of Marketing

November 21

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Würk

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Payroll • Benefits Management • Time & Attendance • TaxBreak • ACA Compliance

51 - 200 employees

👥 HR Tech

📋 Compliance

💰 $3.5M Series A on 2021-04

Description

• Lead go-to-market strategies for new product launches, ensuring alignment with sales, product and success teams. • Plan and execute end-to-end demand generation programs, including webinars, emails, nurtures, paid media, content syndication to increase engagement and strengthen brand. • Develop and execute innovative multi-channel campaigns to drive MQLs and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage. • Drive brand awareness and client engagement across digital platforms, including website, SEO and social media. • Manage content calendar, including execution strategy that generates website traffic and drives inbound leads. • Develop and implement a target account strategy to support account-based selling • Conduct regular competitive analysis to identify market trends, benchmark performance, and inform strategic decision-making. • Select, evaluate and manage agency partners to complement existing product suite and drive referral opportunities. • Evaluate lead scoring and conversion rates. • Track, analyze and report on campaign success and industry events, measure ROI, and contribution to sales. • Develop and define marketing best practices and campaign success metrics. • Manage the marketing team, including partnerships, ensuring efficient allocation of resources and ensuring accountability with vendors and consultants. • Set goals, monitor performance and ensure appropriate resource allocation within the marketing budget.

Requirements

• Bachelor’s degree in business, marketing, or related field • Minimum of 5 years of full-time demand generation and product marketing experience • HR and/or Payroll industry experience is a big plus • Excellent analytical skills with the ability to translate data into actionable strategies • Tactical, hands-on experience with lead forecasting, reporting, and analysis • Proven experience working with paid media and content syndication vendors • Experience developing compelling messaging and voice across all digital channels • Experience managing third-party vendors including agencies and contractors • Experience partnering with sales and product teams to coordinate, communicate, and deliver campaigns that resonate deeply with customers along the buyer’s journey • Must be a self-starter who excels at multitasking and thrives in a fast-paced, high growth environment • Excellent time management skills with the ability to prioritize and shift workload to meet deadlines • Experience utilizing Hubspot and Salesforce

Benefits

• FREE medical, dental, and vision plans • FREE basic life insurance, short term disability, and employee assistance programs • 401(k) traditional and Roth plans with Employer Match • Generous PTO, bonus, and stock options • $400 office equipment reimbursement • $300/year fitness reimbursement • Monthly internet reimbursement • Paid professional development & tuition reimbursement • Generous referral bonuses • Paid parental leave • Remote-friendly work environment • Paid sabbatical leave program