Marketing Director
November 10
Description
• Design and lead marketing strategy and direct the execution of all go to market activities • Develop product marketing, key positioning statements, branding, value proposition, and messaging strategy • Execute marketing campaigns across all channels • Oversee the creation and deployment of grassroots marketing and community management programs • Drive adoption, engagement, and revenues with an efficient and effective marketing budget • Manage PR and Communications with the media and the Fire Hose Games community • Create and direct market, competitive, and user research • Analyze the performance of marketing programs across all channels
Requirements
• 5+ years in a hands-on, Marketing Leadership role • A proven track record marketing video games, from development, through launch and beyond • A passion for and deep knowledge of video games (specifically Indie) • Demonstrated success managing a marketing budget across multiple channels to drive efficient and sustained user and revenue growth • An excellent brand builder and storyteller; proven success crafting brands from the ground up • Successfully managed campaigns using grassroots, guerrilla, and viral marketing as well as community management • A strong background in social media marketing across all relevant platforms • Experience working with influencers. Engaging, negotiating and managing • Experience serving as a liaison. Bridging Marketing efforts with internal efforts • Excellent spoken and written communication skills • Demonstrated effective leadership including ability to build and foster successful teams that scale
Benefits
• health care • dental • take-what-you-need vacation/sick time • 401(k) with matching • Parental leave • flexible work hours
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