Director of Marketing

5 days ago

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Cerbo EHR

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Direct Pay • Functional Medicine • Concierge • Custom Forms • Patient Portal

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Description

• The Director of Marketing will lead and manage all aspects of marketing for Cerbo. • You will play a pivotal role in developing Cerbo’s market leadership in the EHR space for direct primary care, functional medicine, and cash-based clinics. • This strategic role requires a deep understanding of the healthcare technology market, a proven track record in driving growth through innovative marketing strategies and a passion for improving patient care. • Primary Responsibilities include Strategic Planning, Brand Management, Demand Generation, Product Marketing, Leadership, Market Research & Competitive Analysis, Budget Management, and Customer Relationship Management (CRM).

Requirements

• 5+ years of experience in marketing, preferably within the healthcare technology or software industry • Proven experience managing a high volume of trade shows, webinars and campaigns • Strong background in channel marketing working with strategic partners • Experience with HubSpot • Demonstrated ability to lead a small, growing team • Player/ Coach who is not afraid to roll up their sleeves and get the work done • Proven experience in marketing EHR systems or related healthcare IT products • Demonstrated success in developing and executing data-driven marketing strategies • Excellent leadership, communication, and interpersonal skills • Proficiency in digital marketing, SEO/SEM, content marketing, social media, and marketing automation • Analytical mindset with the ability to interpret data and make informed decisions • Creative thinker with the ability to develop innovative marketing solutions • Ability to manage multiple projects and priorities in a fast-paced environment

Benefits

• Competitive compensation based on experience • Comprehensive health, dental and vision benefits • 401(k) plan with matching company contribution • Short-term disability & long-term disability insurance • Paid Time Off and company holidays • Full suite of remote working tools and processes