Retention Marketing Manager

March 28

Apply Now

Receive Emails with Similar Jobs

Alpha Lion

WebsiteLinkedInAll Job Openings

Alpha Lion is a supplement company specializing in fitness and wellness products. They offer a variety of supplements including pre-workouts, fat burners, and protein powders aimed at helping customers achieve their fitness goals. The company emphasizes quality and customer satisfaction, boasting a 365-day guarantee and a significant customer base of over 2. 5 million users.

Nutrition and Supplements • Wellness • Fitness

11 - 50 employees

Founded 2017

🛍️ eCommerce

👥 B2C

📋 Description

• Alpha Lion is on the hunt for a Retention Marketing Manager to lead the charge in driving customer loyalty, increasing repurchase rates, and maximizing lifetime value (LTV). • You will own the end-to-end development and execution of retention initiatives that create a seamless and engaging customer experience, fostering long-term brand affinity. • You will leverage advanced segmentation and behavioral insights to anticipate and remove barriers to repurchase—whether they stem from product experience, marketing messaging, or the broader customer journey. • You will proactively identify opportunities to enhance retention by deeply understanding customer behaviors and segment-specific needs, ensuring each touchpoint encourages repeat engagement and sustained revenue growth. • Working closely with the Head of Retention, you will design, implement, and optimize both short- and long-term strategies with measurable outcomes, ensuring that every retention initiative directly contributes to incremental revenue and business growth. • From email, SMS, and push campaigns to loyalty-driving strategies, your efforts will be instrumental in shaping how Alpha Lion keeps customers engaged and coming back for more.

🎯 Requirements

• Bachelor’s degree in marketing, business, or a related field. • 5+ years of experience in retention marketing, email marketing, or lifecycle marketing, with at least 3 years in an e-commerce retention role. • Proven experience in designing and building retention programs across Customer Service (CS), Customer Experience (CX), Subscription, or Loyalty programs—not just executing, but owning strategy. • Strong understanding of key customer retention metrics (LTV, AOV, churn, repurchase rate) and how to leverage data to improve performance. • Hands-on experience with marketing automation tools such as Klaviyo, Shopify, Postscript, or similar platforms. • Proficiency in analytics tools (Google Analytics, Adobe Analytics, or other BI platforms) to track, measure, and optimize retention efforts. • Experience managing teams and leading cross-functional projects, ensuring seamless execution of retention strategies. • Ability to work effectively in a remote environment, demonstrating strong communication, collaboration, and self-motivation. • Strong project management and organizational skills, with the ability to juggle multiple initiatives simultaneously. • Passion for data-driven marketing and customer engagement, with a relentless drive to improve retention strategies.