Senior Marketing Manager - UPLIZNA NMOSD - Rare Disease

October 25

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Amgen

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Biologics • Human therapeutics • Development of novel products

10,000+

💰 Post-IPO Debt on 2022-12

Description

• The UPLIZNA NMOSD HCP team will focus on educating Neurologists on the appropriate management of NMOSD and the differentiated benefits of UPLIZNA for patients with NMOSD. • The HCP marketing Sr. Manager will be a critical leader within the brand team, tasked with developing and executing strategies to evolve the management and treatment of NMOSD. • Support the development and execution of the UPLIZNA NMOSD US brand strategy. • Collaborate cross functionally to execute brand positioning, disease state campaign, branded campaign, promotional messaging, segmentation, and all related HCP marketing tactics in a highly competitive market. • Work with teammates to develop and implement all HCP materials and promotional messaging (IVAs, leave behinds, reprint carriers, websites, etc.). • Work with promotional review committee (PRC) to ensure that marketing materials meet brand, regulatory, legal, and medical guidelines and coincide with approval deadlines. • Contribute to the development of the annual brand plan with responsibility for defining and executing key areas within the associated tactical plans. • Partner with medical marketing and medical on KOL strategy and engagement. • Maintain an in-depth knowledge of competitive activity and market dynamics that may impact product growth. • Support in the onboarding of new team members, including field team members, as the team continues to evolve. • Lead HCP congress activities including booth design and surround sound (NPP) that aim to establish UPLIZNA as the treatment of choice for HCPs. • Collaborate with sales training to develop content that ensures effective execution of promotional resources. • Effectively collaborate and influence cross-functional teams (e.g., global marketing, regulatory, legal, medical affairs, patient marketing, TLLs, market research, market access, sales operations, and sales training) on strategy, messaging and other marketing initiatives.

Requirements

• Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization • Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization • Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization • Associates Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization • High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization • MBA (or equivalent, e.g., PharmD) (preferred) • Experience in pharmaceutical product launch planning and execution (strongly preferred) • Experience in rare disease (strongly preferred); severe inflammatory disease, particularly in rheumatology and/or gastroenterology • Previous experience with infused medicines and understanding of buy and bill dynamics and landscape • Experience working with multiple projects and managing multiple external vendors • Requires approximately 25% travel, including some overnight and weekend commitments • Must have strong planning, project management, communication, and organization skills • Strong interpersonal skills, with demonstrated ability to lead and influence cross-functional teams as well as direct reports • Understanding of the principles of brand management, including brand positioning, messaging & overall campaign execution • Team orientation a must • Proficient in Microsoft Office Suite • Exceptional communications skills and professional, proactive demeanor • Excellent written and verbal communication skills

Benefits

• Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions • Group medical, dental and vision coverage • Life and disability insurance • Flexible spending accounts • A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan • Stock-based long-term incentives • Award-winning time-off plans and bi-annual company-wide shutdowns • Flexible work models, including remote work arrangements, where possible