Marketing Analyst

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AMN Healthcare

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Workforce Solutions • Recruitment Process Outsourcing • Managed Services Programs • Consulting • Locums Billing

1001 - 5000

Description

• The Marketing Analyst plays a crucial role in helping lead our insights team • responsible for driving fact-based decision making to support both candidate and client sourcing strategies • Collaborate closely with internal marketing teams, sales leadership, and executive team • Create and execute reports and analyses that help business units meet revenue and profit goals • Leverage database marketing and data mining concepts to support customer insight, channel effectiveness and supply forecasting • Works closely with sales and marketing teams to understand systems and data points applicable to each group • Develop and automate reports/models that support order and supply analysis • Manage and optimize processes for data intake, validation, modeling, visualization and communication deliverables • Prepare reports of findings, illustrating data graphically and translating complex findings into written text • Collect and analyze data on customer demographics, needs, lead source and historical data in order to segment data meaningfully • Support all digital marketing efforts by analyzing and interpreting customer, campaign and market data • Work with IT to add/update data fields in CRM systems

Requirements

• Bachelor’s in business, marketing, economics, or finance or related discipline • Three to five years of relevant experience in managing and/or designing marketing performance reporting procedures • Data analysis, program evaluation and project management experience • Experience using analytics techniques to contribute to company growth efforts, increasing revenue and other key business outcomes • Experience with SalesForce.com, PowerBI, Google Analytics and Snowflake • Experience with Internet and email marketing products and services • Market research experience – primary and secondary • Experience with data query and reporting tools, statistical programs such as business intelligence tools, Excel charting, Tableau or similar data analysis tools • Experience or familiarity with statistical concepts • Experience directing 3rd party modeling initiatives