Web Marketing Manager

March 12

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Logo of Amplify

Amplify

Amplify is a pioneering company in K–12 education, dedicated to providing next-generation curriculum and assessment solutions. Since 2000, Amplify has been developing programs that empower educators with powerful tools, facilitating the development of comprehensive literacy and math systems for students in thousands of school districts globally. Their suite includes the Amplify CKLA literacy program, Desmos Math, and Amplify Science, all designed to align educational practices with the Science of Reading and evidence-based strategies. Amplify also offers professional development through podcasts and webinars, supporting teachers with insight and innovation.

K-12 education • Mobile classroom assessment software • Common Core State Standards (CCSS) implementation • Digital and print curriculum development • Educational staff development and training

1001 - 5000 employees

Founded 2000

📚 Education

💰 Series C on 2023-05

📋 Description

•Ensure Amplify.com reflects the high standards of our products and services. •Manage the execution of web development projects in WordPress, from content creation to page publishing. •Coordinate with cross-functional teams to ensure timely delivery of web initiatives, ensuring that deadlines and quality standards are met. •Work with vendor to plan and execute A/B testing strategies for web pages to optimize conversion rates. •Analyze test results, recommend improvements, and implement changes. •Manage SEO initiatives to drive organic traffic. •Regularly analyze the website's performance, conduct keyword research, and implement on-page and technical SEO improvements. •Assist in implementing new features on Amplify.com, working closely with the web engineering team. •Monitor website performance metrics and use data to create strategies for improvement. •Share insights with marketing leadership and highlight opportunities for future content development.

🎯 Requirements

•4+ years of experience in a related marketing role •Experience managing websites in WordPress required, including creating new pages and working with web development teams to build new page templates •Experience with project management systems •2+ years of experience in SEO and/or A/B testing on websites •Experience with web analytics, particularly Google Analytics •Proven track record of both managing stakeholders and scaling channels

🏖️ Benefits

•401(k) plan •competitive health insurance and mental health options •basic life insurance •paid time off •parental leave •access to best-in-class development programs

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