Integrated Marketing Manager - Product Campaigns

March 11

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Upwork

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Upwork is a leading online platform that connects freelancers with businesses, offering a wide range of professional services such as design, writing, programming, and more. It facilitates collaboration between independent professionals and clients through job postings, project catalogs, and consultations. Upwork aims to enable freelancers to find work and clients to find the best talent, providing tools to hire, manage, and pay remote talent worldwide.

freelancers • agencies

501 - 1000 employees

Founded 2015

🤝 B2B

🏪 Marketplace

💰 Funding Round on 2017-01

📋 Description

• Upwork is seeking an Integrated Marketing Manager to drive breakthrough product marketing campaigns that span the marketing funnel. • This role will lead the day-to-day execution of go-to-market (GTM) strategies for Upwork’s product launches, ensuring they drive awareness, engagement, and business impact. • Manage the development and execution of integrated product marketing campaigns that drive brand awareness, engagement, and consideration at every stage of the marketing funnel. • Collaborate closely with cross-functional teams to drive cohesive GTM strategies that maximize the reach of our integrated campaigns. • Analyze post-campaign performance, delivering insights and strategic recommendations to optimize future campaigns and refine GTM approaches.

🎯 Requirements

• 6-8+ years experience in marketing, preferably in integrated marketing or product marketing roles within the tech industry. • Strong track record of managing integrated campaigns, launching products successfully, and driving measurable impact through marketing. • Strategic thinker with experience in writing marketing briefs and collaborating with cross-functional teams to ensure execution aligns with objectives. • Understanding of marketing channels and how to best activate them for product campaigns. • Data-driven mindset, with the ability to leverage insights and analytics to inform decision-making and campaign optimizations. • Excellent communication and project management skills, adept at prioritizing tasks in a fast-moving environment. • Highly organized, with a passion for process improvement and campaign execution excellence. • Proficiency in Google Workspace and Slack, with bonus experience in Asana or other project management tools. • Proactive, solution-oriented approach, with a curious mindset that inspires teams and fosters collaboration.

🏖️ Benefits

• Comprehensive medical insurance coverage for both you and your family. • Unlimited paid time off. • 401(k) plan with matching contributions. • 12 weeks of paid parental leave. • Employee Stock Purchase Plan.