Paid Search Specialist

October 20

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Andava Digital Marketing Agency

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Web design • Web Development • Search Engine Optimization • Search Engine Marketing • Social Media Marketing

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Description

• We are seeking a highly skilled and results-driven Paid Search Specialist to join our team. • As a Paid Search Specialist, you will be responsible for planning, executing, and optimizing paid search campaigns across various search engine platforms. • Develop and implement effective paid search strategies aligned with business goals and objectives. • Conduct keyword research to identify relevant search terms and optimize campaign targeting. • Set up and manage paid search campaigns within search engine advertising platforms, such as Google Ads, Bing Ads and others. • Create compelling ad copy and ensure it aligns with search intent, incorporates relevant keywords, and drives click-through rates. • Monitor campaign performance, analyze data, and make data-driven adjustments to optimize campaign performance and ROI. • Conduct A/B testing to evaluate and refine ad creatives, landing pages, and campaign elements. • Track and report on key metrics, such as impressions, clicks, conversions, and cost per acquisition (CPA). • Stay updated with industry trends, search engine algorithm changes, and emerging paid search practices.

Requirements

• Proven experience as a Paid Search Specialist or in a similar role, preferably within a digital marketing agency. • In-depth knowledge of search engine advertising platforms, such as Google Ads, Bing Ads, and others. • Proficiency in campaign setup, keyword research, ad copy creation, and bid management. • Strong analytical skills with the ability to analyze data, derive insights, and make data-driven decisions. • Familiarity with A/B testing methodologies and tools to optimize campaign performance. • Knowledge of conversion tracking, remarketing, and other advanced paid search tactics. • Attention to detail and the ability to manage multiple campaigns simultaneously. • English communication skills (written and verbal), with the ability to present data-driven insights.