Anthology Inc
Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Millions of students around the world are supported throughout their education journey via Anthology’s ecosystem of flagship SaaS solutions and supporting services, including the award-winning Blackboard® (LMS), Anthology® Student (SIS/ERP), and Anthology® Reach (CRM). Through the Power of Together, we are uniquely inspiring educators and institutions with innovation that is meaningful, simple and intelligent to help customers redefine what’s possible and create life-changing opportunities for people everywhere. www.anthology.com.
Educational Technology Solutions • Blackboard® (LMS • Anthology® Student (SIS/ERP) • Anthology® Reach (CRM)
1001 - 5000 employees
💰 Venture Round on 2023-01
Customer Engagement Program Manager
April 1
Anthology Inc
Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Millions of students around the world are supported throughout their education journey via Anthology’s ecosystem of flagship SaaS solutions and supporting services, including the award-winning Blackboard® (LMS), Anthology® Student (SIS/ERP), and Anthology® Reach (CRM). Through the Power of Together, we are uniquely inspiring educators and institutions with innovation that is meaningful, simple and intelligent to help customers redefine what’s possible and create life-changing opportunities for people everywhere. www.anthology.com.
Educational Technology Solutions • Blackboard® (LMS • Anthology® Student (SIS/ERP) • Anthology® Reach (CRM)
1001 - 5000 employees
💰 Venture Round on 2023-01
📋 Description
• Anthology delivers education and technology solutions to empower educators and institutions. • The Customer Success Marketing team focuses on driving customer engagement through personalized, data-driven marketing programs. • Develop and manage targeted lifecycle marketing initiatives to enhance customer satisfaction and deepen engagement. • Lead multi-channel engagement strategies, leverage data-driven insights, and collaborate across teams.
🎯 Requirements
• 6+ years of experience in customer lifecycle marketing, customer engagement, or advocacy • A track record of building and optimizing automated marketing programs that improve retention and customer satisfaction • Experience using data and customer insights to inform marketing strategies and drive measurable outcomes • Expertise in A/B testing, segmentation, and multi-channel engagement tactics (email, push, in-app, community, etc.) • Strong collaboration skills with cross-functional teams, including Customer Success, Sales, and Product Marketing • A strategic, analytical, and operational mindset, with the ability to translate data into actionable marketing programs • Experience with marketing automation platforms (Salesforce,6sense, PlanHat , HubSpot, Marketo, or similar) • A passion for customer success and engagement, with the ability to craft experiences that drive long-term loyalty • Fluency in written and spoken English at CEF B2 level or above
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April 1
Develop and manage customer engagement marketing initiatives at Anthology. Focus on data-driven strategies for retention and satisfaction.
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