Director - Customer Success Marketing

November 7

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Anthology Inc

WebsiteLinkedInAll Job Openings

Educational Technology Solutions • Blackboard® (LMS • Anthology® Student (SIS/ERP) • Anthology® Reach (CRM)

1001 - 5000

💰 Venture Round on 2023-01

Description

• Responsible for driving customer retention, product adoption, and growth of Anthology's customer community platform • Create and execute marketing programs that enhance customer satisfaction, increase community platform engagement, and build advocacy among users • Develop differentiated strategies to improve customer experience, create compelling success stories • Collaborate with Customer Success Management team to identify opportunities • Reimagine and grow the Anthology customer community by developing programs that encourage new users to join • Implement community programs fostering customer collaboration and sharing best practices • Design marketing programs promoting overall customer satisfaction and loyalty • Create compelling customer success stories, highlighting impact of Anthology solutions • Promote customer achievements through various marketing channels • Analyze customer base for targeted marketing strategies • Work closely with Product Marketing to support product adoption goals • Partner with Services team to enhance customer journey and growth opportunities • Lead, manage, coach, and inspire a team of customer marketers • Foster a culture of passion and knowledge about Anthology's customers • Establish clear objectives and key results (OKRs) • Measure impact of marketing initiatives to ensure alignment with customer success metrics

Requirements

• Bachelor’s degree in marketing, Business, or a related field • At least 10 years of experience in customer success marketing or related roles, preferably in the Edtech sector • Proven experience in driving product adoption, community growth, and customer satisfaction programs • Strong knowledge of ABM, digital, and social marketing strategies • Demonstrated ability to build effective client personas and journey maps to inform marketing strategies • Exceptional storytelling and content creation skills • Experience in working with cross-functional teams, including Product Marketing and Services • Strong leadership skills, with a track record of managing and inspiring high-performing marketing teams • Data-driven mindset, with experience in tracking and analyzing metrics to measure team and campaign performance • Excellent communication skills, both written and oral • Fluency in written and spoken English at CEF B2 level or above • Experience with building or managing customer community platforms (preferred) • Experience working in the Higher Education or Edtech industries (preferred)