SEO Strategist, Food

September 20

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Apartment Therapy Media

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Home • Cooking • Parenting

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Description

• The primary SEO Strategist for Apartment Therapy Media’s food brand The Kitchn. • Responsible for evaluating SEO performance and formulating monthly, quarterly, and yearly SEO content strategy. • Delivering SEO recommendations and keyword assignments to the editorial team.

Requirements

• At least 3-5 years experience with proven growth results in SEO content strategy, ideally guiding content for a high-volume consumer-facing publisher • A real flair for keyword research, gap analysis and content ideation, across a variety of home cooking, grocery shopping and food lifestyle topics • Fluency in the most recent changes in the SEO landscape and implications for informational content, especially in food media • Solid understanding of KPIs that matter for search success, and comfort in plowing through numbers and extracting meaningful stories from them • Readiness to proactively lead The Kitchn’s query strategy with curiosity and an entrepreneurial spirit. We will be looking for strong past indicators of skills in experimentation and learning • Facility with Google Analytics, Google Search Console, Google Trends, and SEMRush (and if you know your way around Google Sheets’ search add-ons and/or Google Data Studio, all the better) • Terrific writing skills and understanding of our properties’ style and tone; editorial background is a plus • Ability to narrate search insights and confidently identify priorities and opportunities to colleagues with different levels of search expertise • A lively curiosity for the topics our brands cover, specifically home cooking and food culture • Familiarity with non-Google query search platform growth and best practices, including video-focused content on Instagram, TikTok, and YouTube is a plus

Benefits

• We are a small, supportive team that values a culture of growth and learning, • We expect you to take risks for the sake of learning, • Many opportunities to work cross-departmentally, including with the Product team and our data and insights team members, • The opportunity and invitation to define and lead strategy, • Defined expectations of minimum PTO we expect everyone to take each quarter