Growth Marketing Associate

February 15

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Apothékary™

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Apothékary™ is a company specializing in offering holistic health solutions through natural and organic products. Their line includes tinctures aimed at stress relief, metabolic health, cognitive support, and alcohol alternatives. Apothékary™ emphasizes natural healing through herbal medicine, providing remedies like the Blue Burn™ for metabolic support and Mindcraft™ for cognitive enhancement. They are committed to using sustainably sourced, certified organic ingredients, and their products are designed to support wellness from the inside out.

11 - 50 employees

🧘 Wellness

🛍️ eCommerce

👥 B2C

📋 Description

• Welcome to Apothékary™, where Nature is Medicine™. We harness the intelligence of nature by creating clean, effective herbal remedies that target the root cause of health imbalances. • Be part of a fast-growing health & wellness startup disrupting the intersection of food and medicine. • We’ve experienced 100x growth in two years, raised over $16M in capital, and quadrupled the size of our team in the last 9 months. • Work in a tight-knit, passionate team where you’ll have ownership of your responsibilities and the opportunity to learn and grow. • Apothékary is looking for an ambitious, creative, and results-driven Growth Marketing Associate to join our growing team! • This role will be key in executing and expanding our marketing efforts, moving beyond paid social to a more diversified approach. • As a vital member of the marketing team, you will support growth by executing innovative strategies, analyzing performance, and helping scale marketing initiatives. • You’ll report directly to our Director of Growth and help us drive key metrics, including MER, LTV:CAC, and other performance indicators. • Develop and execute marketing strategies across multiple channels, including paid social, TV, OOH, podcasts, affiliate marketing, and new partner opportunities. • Manage daily tasks for paid media campaigns, including ad creation, optimization, and weekly reporting. • Drive new marketing initiatives that scale business growth and improve user acquisition efficiency. • Identify new affiliate newsletters/blogs and podcasts each month, securing new partnerships per month. • Foster and manage relationships with external partners, ensuring product send-outs, negotiations, and reporting are executed effectively. • Work cross-functionally with creative, product, and marketing teams to execute successful campaigns. • Analyze campaign performance trends and market data to optimize ongoing campaigns and inform future strategies. • Conduct competitive analysis and market research to identify new opportunities and refine creative strategies. • Create and maintain marketing processes that ensure efficiency, consistency, and high-quality execution. • Source influencers for UGC and whitelisting ad opportunities.

🎯 Requirements

• 2+ years of experience in growth marketing, with a proven track record in executing paid marketing campaigns and expanding beyond social media. • Strong project management skills with the ability to juggle multiple campaigns, partnerships, and initiatives. • Analytical and data-driven mindset with the ability to extract meaningful insights and adapt strategies accordingly. • Solid understanding of digital marketing trends and tools, with experience in growth marketing, demand generation, and performance marketing. • Creative intuition with the ability to develop and brief the creative team on compelling ad concepts. • Strong written and verbal communication skills, with the ability to summarize complex data and communicate findings effectively. • High level of organizational skills and a proactive approach to managing tasks and timelines. • Collaborative, positive team player who thrives in a fast-paced, results-driven environment. • Experience in the wellness or health industry. • Experience with Meta Ads Manager, TripleWhale, and other marketing tools. • Experience with TV or out-of-home (OOH) advertising.

🏖️ Benefits

• Comprehensive health, dental, and vision plans. • Monthly paid Mental Health Days in addition to PTO. • Opportunity to earn equity options. • Monthly Apothékary product stipend.